Crypto Continues Growth Among Advisers

In the recently published Bitwise/VettaFi 2026 Benchmark Survey of Financial Advisor Attitudes Toward Crypto Assets, advisers reported their highest allocations towards cryptocurrencies to date, with 32% of advisers saying they recommended crypto allocations in 2025—up from 22% in 2024 and 11% in 2023—and 56% saying they own crypto in their personal portfolios, an increase from 49% last year

Within the last three years, advisers have steadily increased their allocations to and warmed up to the idea of crypto. The shift in attitude reflects the accelerating pace of cryptocurrency, according to Bitwise, and mirrors recent industry developments.

In 2024, the Securities and Exchange Commission approved bitcoin exchange-traded products, and by 2025, advisers were asking for more education about crypto, likely due to encouragement by the current U.S. administration. Recently, the Financial Industry Regulatory Authority offered a new Crypto and Blockchain Education Program, which became available in October 2025.

From Bitwise’s eighth annual survey, 42% of advisers in 2025 reported being able to buy cryptocurrency directly in client accounts, up from 35% in 2024 and 19% in 2023.

“Crypto’s future has always depended on what financial advisors think of it,” Bitwise Chief Investment Officer Matt Hougan said in a statement accompanying the survey findings. “They are trusted guides to millions of families and responsible for stewarding trillions of dollars in wealth. … In 2025, advisors embraced crypto like never before.”

When advisers were asked what cryptocurrency exposures they were most interested in allocating to in 2026, they showed clear preferences for cryptocurrency equity exchange-traded funds, which, according to Bitwise’s survey findings, highlights advisers’ comfort with stocks, rather than direct crypto assets.

Despite the growth, 58% of surveyed advisers said they either cannot buy crypto assets in client accounts or are unsure whether they can.

However, for advisers already allocating to cryptocurrency within client accounts, 99% said they planned to maintain or increase exposure over the next year.

Bitwise’s survey polled 299 financial advisers about cryptocurrency assets and their use in client portfolios. Survey respondents included independent registered investment advisers, broker/dealer representatives, financial planners and wirehouse representatives from across the U.S.

Bitwise Asset Management is a global cryptocurrency asset manager with more than $15 billion in client assets and a suite of more than 40 crypto investment products. The firm serves private wealth teams, RIAs, family offices and institutional investors, as well as banks and broker/dealers.

VettaFi is a differentiated index provider specializing in ETFs.