Compliance Tool Tracks LinkedIn Profiles

Social media compliance firm, Actiance, added capabilities to its Socialite platform that allow organizations to approve content and changes made to employee LinkedIn profiles.

Known as Static Content Pre-Approval Workflow, Actiance reports that the tool allows financial services firms to remain in compliance with Financial Industry Regulatory Advisory (FINRA) regulations, such as Regulatory Notice 10-06, which requires all static content to be pre-approved prior to publishing.

When an employee edits his or her profile on LinkedIn, Socialite intercepts those edits and re-routes the changes to a compliance officer for review. The reviewer is then able to identify the specific elements of a LinkedIn profile that were changed and can either accept or reject the edits and make comments. The profile owner is able to review comments, make any necessary changes, and post the approved content, all from within the Socialite application.

Actiance’s Socialite solution gives employers the ability to manage access and content shared across more than 160 features on Facebook, LinkedIn, and Twitter. Since the issuance of FINRA 10-06 and subsequent draft guidelines from IIROC, there has been a requirement to ensure that static content on social networks is pre-approved. As FINRA and IIROC registered firms move towards departmentalizing the use of social media, it’s imperative to the growth of the business that this is automated, Actiance explained.

“As social media has changed the way people interact and communicate with each other, LinkedIn has become increasingly popular with financial advisers and wealth managers who wish to connect and communicate with prospects and current clients,” said Kailash Ambwani, CEO at Actiance. “In FINRA-regulated firms, the requirement to pre-approve static content, such as the LinkedIn profile has been an obstruction to its use. Until now, there was no way to proactively monitor the profile, alert upon changes, or ensure that changes received pre-approvals. Our workflow functionality opens up LinkedIn in a whole new way that truly enables regulated individuals to leverage the social network while remaining compliant.”

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