Coming and Going on Facebook

Signs point to “Facebook fatigue” for a majority of users of the social networking site, research shows.

More than two-thirds of online American adults are Facebook users, but findings from the Pew Research Center’s Internet & American Life Project indicate there is “considerable fluidity” in the Facebook user population.

Some highlights of the study are:

For more stories like this, sign up for the PLANADVISERdash daily newsletter.

  • 61% of current Facebook users say that at one time or another they’ve voluntarily taken a break from using the site for several weeks or more.
  • 20% of the online adults who don’t use Facebook say they once used the site but no longer do.
  • 8% of online adults who don’t currently use Facebook are interested in using it in the future.

When Facebook users who have taken a break from using the site were asked why they left, they mentioned a variety of reasons. The largest group (21%) said that their “Facebook vacation” was a result of being too busy with other demands or not having time to spend on the site.

About one in 10 mentioned a general lack of interest in the site itself. Other reasons were an absence of compelling content (10%), excessive gossip or “drama” from their friends (9%), and spending too much time on the site and the need for a break (8%).

Among adults who said they used Facebook in the past but no longer do so, many cited similar themes of those who continue to use Facebook but have taken a break in the past.

The vast majority of social networking site users (92%) maintain a profile on Facebook, but numbers point to a decreasing value and a decline in usage over the past year, however, with 28% of users saying the site has become less important to them than it was a year ago, and more than a third (34%) of current users indicating the amount of time they are spending on Facebook has decreased over the past year.

Some 42% of Facebook users age 18 to 29 and 34% of those age 30 to 49 say that the time they spend on Facebook on a typical day has decreased over the last year.

Fewer than a quarter (23%) of users age 50 and older reported decreased Facebook usage over the same time period.

Morgan Stanley joins Great-West’s Distribution Channel

 

Morgan Stanley has joined Great-West Retirement Services’ (GWRS) distribution channel.

 

 

The move will provide companies across the United States more access to GWRS’ 401(k) plans.

“Now that Morgan Stanley financial advisers have access to our 401(k) products for their clients, we’ll be able to help more companies ensure their employees benefit from savings strategies that take them to and through retirement,” said Bill Harmon, GWRS senior vice president of 401(k) corporate markets.

For more stories like this, sign up for the PLANADVISERdash daily newsletter.

Morgan Stanley advisers gained access to GWRS Key, Premier Key, Custom Key and Easy Start 401(k) plans this past December.

 

«