The Business Case for Offering HSAs

Panelists at the 2023 PLANADVISER/PLANSPONSOR HSA Conference discuss the business benefits of offering health savings accounts.  

Because of increased transparency now available in the health care industry and employers’ opportunity to manage rising health care costs for their employees, speakers this week at PLANADVISER/PLANSPONSOR’s 2023 HSA conference touted the benefits of offering health savings accounts. 

Besides the triple-tax savings benefits that HSAs offer, the business case to plan sponsors for offering HSAs lies in “empowering employees” and controlling health care costs by providing an employer contribution, said Monica De Agostino, human resources manager at MRIGlobal and one of the panelists in “The Business Case for Offering HSAs” session on Thursday.  

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“With HSA funds, you’re able to roll over your funds from year to year,” De Agostino said. “It really helps facilitate the ability to build up significant savings over time, and that provides a real sense of financial security.” 

As health care costs rise due to inflation, many employers are managing employee health care expenses by offering a high-deductible health plan, in which workers pay a lower monthly premium but have a higher deductible. High-deductible plans are often paired with a health savings account as an additional benefit for employees.  

More Transparency in Health Care 

Panelist Jamie Greenleaf, senior vice president of retirement and wealth at OneDigital, told attendees that health plans have typically fallen through the cracks from a fiduciary standpoint because there has been little price transparency with which to benchmark costs. She said coverage providers typically did not disclose all the specific costs they were charging employers and where that money was going. 

But following the Consolidation Appropriations Act of 2021, signed into law by President Donald Trump in December 2020, Greenleaf says employers have access to more information from their health care providers.  

The prohibition on gag clauses, included in the 2021 omnibus spending package, prohibits health plans from entering into contracts with health care providers or others that restrict the plan from releasing specific data and information on price and quality that a plan can make available to another party. Now plans must annually, starting in December 2023, submit an attestation that they have not entered into any prohibited contractual restrictions.  

“Employers now are not going to have reactive plan design; they’re going to be proactive because they’re going to go through a fiduciary procurement process on their health care plan to determine what’s in the best interest of their participants,” Greenleaf said. 

Greenleaf explained that HDHPs can cost around $1,500 less in premiums than in other traditional plans. 

Greenleaf also noted that claims are what drive health care costs for employer. For instance, if an employee decides to go to the emergency room when experiencing a health issue, it will likely cost more than if they go to a primary care doctor.  

But with more transparency in the health care market, Greenleaf said this allows an employee to “shop for care” and search for less expensive procedures and doctors.  

An HSA might also compel an employee to spend more carefully, and because an HSA is owned by the employee, De Agostino said the employee typically pays for its administrative fees. In addition, if an employee leaves the company and/or the health plan, they still own the HSA and take any associated fees with them. 

On the employer side, De Agostino said employers do not have any responsibility (as they do with defined contribution retirement plans) to find missing participants after they have left the plan, because HSAs are individually owned. The employer is also typically not responsible for any additional administrative fees. 

Greenleaf added that employers cannot limit employees to specific investment funds in an has, because actions like that could trigger an HSA becoming an ERISA-based account, and employers should avoid a fiduciary responsibility for the HSA account. 

What About HRAs? 

Whereas an HSA is owned by the employee, an HRA—health reimbursement arrangement—is owned by the employer. Greenleaf explained that an HRA can be offered in conjunction with an HSA. 

According to Aetna, money in an HRA is provided solely by the employer and employees are reimbursed tax-free for qualified medical expenses up to a fixed dollar amount per year. Unused amounts may be rolled over to be used in subsequent years. If an employee with an HRA changes or loses their job, any remaining amount in the HRA defaults to the employer. 

Greenleaf said if an employer decides to increase its health plan’s deductible, with an eye toward overall savings and lower premiums, and allocates those savings as contributions to the HSA, employees may have higher out-of-pocket expenses. An employer could then put an HRA in place that allows employees to draw on it when needed.  

“It’s almost like a parachute,” Greenleaf said. “You’ve got your HSA, and if [an employee] doesn’t use it, it stays with them and it grows. But if they get hit by the bus, they have the HSA contribution and the HRA account that they can access.” 

Greenleaf also noted that an employer has to use a specific type of HRA that would be compatible with an HSA in order to link them together. 

Best Practices for Employers 

As HSAs can be a complicated topic for employees to understand, De Agostino said it is important to communicate with participants about the offering and its various features throughout the year, not just at open enrollment, and provide simple communication so as not to overwhelm participants. 

“Don’t be afraid to make it fun,” De Agostino said. “Add some slogans, add some infographics… Technology has also been wonderful in being able to provide short bites [and] videos.” 

De Agostino said taking advantage of technology resources is important, as many people are working remotely or in hybrid arrangements.  

When selecting an HSA provider, De Agostino recommended shopping around, evaluating the associated fees, considering the investment options available and partnering with a provider that has a good reputation and offers user-friendly tools. 

Greenleaf encourages employers to not just “check the box” when selecting a provider, referring to selecting the HSA provider associated with their health insurance provider without doing due diligence. Because an employer may change health care carriers several times, Greenleaf said it is beneficial to choose an HSA provider separate from the carrier so employees do not have to deal with the painful process of changing their HSA account.  

“You don’t want ‘carrier lock,’ where all of the tools are with the carrier, and when you have to change your carrier, now you’ve got disgruntled employees,” Greenleaf said. “I like unbundling the package, as opposed to bundling, because it gives [employers] a lot more flexibility.” 

Is the HSA a Health or a Retirement Savings Benefit?

Panelists at the PLANADVISER/PLANSPONSOR HSA Conference discussed how to position the HSA to get the most out of the benefit for employees.


Health savings accounts are growing in use and popularity as an employee benefit. With advantages both in health care spending and long-term retirement savings, employers can present the benefit in multiple ways.

Panelists at PLANADVISER/PLANSPONSOR 2023 HSA Conference said it can be used as both a health care and a savings benefit, but that will often depend on an employee’s wealth situation.

“Is it a health care or retirement savings benefit? My response to that is that it’s a ‘Yes, and.’ It’s not an ‘Either, or’—this is a product that spans both [benefit areas],” said Karen Coomber, vice president of intermediary business development at Fidelity Health Solutions.

Coomber added that Fidelity publishes an annual report on what an average couple retiring today should expect to spend on health care costs during retirement, with the most recent number hitting $315,000. “There’s certainly a need that we think HSAs can help address, both now and later, and there’s a real opportunity to position them as part of people’s financial picture,” she said.

Danovan Clacken, director of health and benefit account distribution, east at Bank of America, told the conference that how an HSA is used will largely depend an employee’s financial situation.

“There are going to be some employees that have to use that money today and will immediately look at it as a health care benefit,” Clacken said. “There are some individuals who will position it more as a longer-term retirement vehicle where they don’t necessarily need to spend that money today, and it can be a kind of 401(k) for health care.” 

Hurdles to Uptake

HSAs have been around since 2004, but despite that 20-year existence, many employees still do not fully understand them or their value, according to the panel.

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According to employers, many of their employees “aren’t really taking advantage of the account[s] the way they were written or intended,” Coomber of Fidelity said, noting a Fidelity survey that showed while 80% of employers surveyed were offering an HSA, only 40% of that same employee pool reported using the HSA. “I do think sometimes they are getting lost in the shuffle of benefits.”

On the plus side, Coomber said 72% of Millennials say they like to see an HSA being offered with a new job. As this younger cohort is more aware of HSAs, that presents an opportunity for employers “to highlight their commitment to making health care more affordable and helping people in all income brackets put aside some money and help it to grow.”

Among employers not offering an HSA, some avoid offering it because they think it is only for highly compensated employees, according to Jon Fortune, director ofworkplace product and solutions at Transamerica. Fortune said it is important to educate employers, since 78% of HSA accounts are held by people with less than $100,000 in annual income.

“It’s so important for them making those incremental gains toward financial independence, toward covering the unexpected, and they can do that through their HSAs,” he said.

Another factor limiting employers’ communication opportunities can be busyness, panelists said, given other priorities such as recruiting, retention and enrollment season. One way to get around that is for benefit providers to discuss the HSA “off-cycle,” or mid-year, so it ’i not in conjunction with the busy annual enrollment period, Fortune suggested.

The Right Fit

 From an employer perspective, a key to HSA growth is to find the right provider that can meet specific needs and consider the employee pool, according to the panelists.

“Employers should be looking for a partner, not a vendor,” Clacken of Bank of America said. “We don’t want to look at this as a transactional experience.” Clacken said employees should be asking their HSA provider: “‘How are you going to help my employees pay for what is the second-highest cost in retirement? How are you going to help communicate this to my employees?’”

Plans can be personalized to offer different types of HSAs or to deliver the best communication and education for their specific employee pool, Clacken said. In that way, the provider can be as much of a consultant as a vendor.

Greg Puig, vice president of benefit consulting services at Sentinel Group, told the group that he focuses on five areas when helping clients in choosing an HSA partner. Those include: 1) the ability the HSA provider has from a spending perspective, such as offering a debit card; 2) the savings aspects in terms of the investment lineup; 3) what is their application or tech stack for users?; 4) are they integrated with the employer’s payroll vendor?; and 5) what are their participant services in terms of employees getting personalized customer service?

Overall, communication to employees is key for the success of an HSA, Puig said. That education should happen both in, and out of open enrollment periods so it’s not all done in one moment.

“You need to really be able to go deeper into what the HSA can provide for employees,” Puig said, noting that an employer has to be able to create a communication strategy that reaches all types of users, no matter their income level or age.

“We have a lot of different generations in the workforce right now, so it has to be an array of ways in which you reach people in your employee base,” Puig said. “We have to remember how the participant thinks and what they may be feeling if this is the first time they are being presented [with] this type of plan.”

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