Boulevard R Unveils Customizable App for Advisers


Amp, an interactive marketing tool, was introduced by Boulevard R for advisers to use with prospects and clients on an iPad.



“After hearing from advisers that they wanted to use their iPads to better engage people, giving them a custom, adviser-branded app was the natural next step for Amp,” said Matt Iverson, director of Boulevard R’s product group. “We want to make sure advisers can immediately engage people and lead into conversations that generate advisory business.”

The tool helps advisers start a conversation on financial goal setting within a branded app. Cross-selling opportunities can be created by allowing prospects and clients to tell the adviser what they feel is important.

A customizable online dashboard, reached after they finish the goal-setting section, gives prospects and clients access to what-if simulations, net-worth tracking and resources to help them reach financial goals.


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“Amp fills a void for advisers who want to effectively use their iPad in prospect meetings or events,” Iverson said. “It gets prospects and clients thinking about financial goals and how those goals impact their financial security.”

The program was developed using behavioral economics through the company’s collaboration with Dan Ariely, a behavioral economist at Duke University, which accounts for the software’s high completion rate, Iverson said. On average, about three-quarters of users complete a section on financial goals.

According to Iverson, the most effective advisers using Amp are active marketers. A survey of financial advisers who beta tested the app found that:

  • A majority (81%) organized client events;
  • Most advisers (81%) met with 401(k) plan participants; and
  • About two-thirds held seminars or public events.  

More information on the app is available here. Amp is available for free from Apple’s App Store when advisers subscribe to an Amp plan.