AdvisorEngine Acquires CRM Provider Junxure

The move enhances AdvisorEngine’s open architecture system and connects disparate technologies.

AdvisorEngine, a financial technology company serving advisers, has acquired client relationship management (CRM) software provider Junxure.

AdvisorEngine says the move enhances its open-architecture ecosystem and continues the company’s approach of connecting disparate technologies, data and workflows to create a unified user experience. Junxure users will not experience any changes in service and will continue to be supported by their dedicated Junxure client team.

As part of the acquisition, WisdomTree Investments, AdvisorEngine’s largest shareholder, will lend up to $30 million of working capital to the company to help fund the acquisition and develop new technologies.

Speaking of the acquisition, Junxure President Greg Friedman said, “This combination opens up new possibilities for Junxure clients across prospecting, client engagement, financial planning, portfolio construction and business operations.”