According to a press release, this product-neutral marketing program offers financial advisers the opportunity to provide plan sponsors with a 401(k) review process, including:

• analysis of plan design, investments and participant behavior, and plan oversight
• easy access to the right data for effective benchmarking and plan comparison
• suggestions to help enhance plan effectiveness for participants and sponsors.

“The newly designed module in our PlanForward series offers multiple tools and resources to help retirement plan financial advisers review and benchmark plans, a compelling attribute given recent regulatory and economic developments,” said Terry Kelly, national sales manager, Retirement Division of Invesco Aim Distributors, Inc.

The centerpiece of the module is the Web-based DC PlanAnalyzer tool that allows financial advisers to benchmark plans against industry statistics and create a customized plan report that offers analysis, comparison, and plan-specific considerations for improving plan effectiveness.

Invesco Aim said it developed the PlanForward program to help advisers communicate and demonstrate their value to plan sponsors. The six modules cover managing fiduciary liability, fees and expenses, educating participants, conducting plan reviews, educating newer financial advisers about the retirement market, and helping advisers move up-market.