Annuities Sales Reach New Heights in Q2 2026, per LIMRA

As guaranteed income products continue to gain traction in retirement portfolios, annuities are leading the charge, with record sales reported in the second quarter.

According to LIMRA’s U.S. Individual Annuity Sales Survey, which represents 84% of the total U.S. annuity market, sales reached $123.9 billion in the second quarter of 2026. Year-to-date total annuity sales reached $231.3 billion, 2% higher than the first half of 2025.

“Total annuity sales set an all-time quarterly record, the 11th consecutive quarter above $100 billion,” said Bryan Hodgens, LIMRA’s head of research, in a statement. “A combination of global tensions, market volatility and rising interest rates drove demand that lifted all major products and pushed the total market to a new high.”

Registered index-linked annuities took the lead in sales, with a new quarterly record of $23.3 billion in the second quarter, up 11% from the first quarter and 22% from Q2 2025. Year-to-date, RILA sales totaled $44.4 billion, 21% greater than the first half of 2025.

The trend was also evident in Q2 earnings reports from major annuity providers, several of which reported strong growth in RILA sales. Jackson Financial Inc. reported a record $2.3 billion in RILA sales in its second quarter earnings, up 69% from the second quarter of 2025. Jackson also reported that its total retail annuity sales reached $5.9 billion for the second quarter, up from $4.4 billion in Q2 2025.

“We delivered record earnings per share and 34% growth in retail annuity sales compared to the same period last year,” said Laura Prieskorn, Jackson’s president and CEO, in a statement. “This demonstrates our distribution reach, supported by the growth of our partnership with [asset manager] TPG [Inc.].”

Prudential Financial Inc.’s Q2 earnings report found that its total retail annuity sales reached $3.6 billion and reflected momentum following the December 2025 launch of its latest RILA, FlexGuard 2.0.

“RILA set another quarterly sales record as carriers continued to pivot toward these products and broaden their distribution,” said Keith Golembiewski, LIMRA’s head of annuity research, in a statement. “With equity markets reaching new highs in June, investors were drawn to RILAs’ blend of upside participation and downside protection.”

According to LIMRA, traditional variable annuity sales reached $17.9 billion in Q2, an increase of 4% from Q1 and 25% higher than Q2 2025. Variable annuity sales for year-to-date 2026 reached $35.1 billion, 21% higher than the first half of 2025.

Jackson also reported that its variable annuity sales for the quarter reached $2.7 billion, up 8% from the Q2 2025.

Additionally, LIMRA fixed-rate deferred annuity sales reached $44.7 billion in Q2, up from 26% in Q1, but down 2% from Q2 2025. In the first half of 2026, fixed annuity sales were $80.3 billion, a year-over-year decrease of 7%.

Fixed indexed annuity sales totaled $30.7 billion in Q2, up 14% from Q1 but 7% lower than Q2 2025, as average cap rates were slightly below year-over-year levels. Year-to-date, fixed indexed annuity sales were $57.5 billion, down 5% from the first half of 2025.

For Jackson, fixed annuity and fixed indexed annuity sales totaled $812 million this quarter, up 73% from Q2 2025.

“As crediting rates climbed across every duration, demand for fixed-rate deferred products accelerated,” Golembiewski said in the statement. “Investors seeking principal protection pushed FRD sales sharply higher from the first quarter.”

The record-breaking second quarter puts the industry on pace toward LIMRA’s forecast that total annuity sales will surpass $450 billion this year.