Data & Research March 11, 2025

Gen Z Total Income Reaches $1.1T

Those age 16 to 26 are cautious with money: 52% of those working say they save at least one-quarter of their income.

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As a result of the growing number of Generation Z members in the workforce, its total (pre-tax) income has reached an estimated $1.1 trillion, including earnings from full- and part-time jobs, parental support and income from side hustles, according to a recent study.

After taxes, Gen Zers (age 8 to 26 in this study) have $950 billion at their disposal, according to Gen Z Planet, a research, training and advisory firm. This is 2.5 times more than what they had in 2021, the company reported.

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The number of Gen Zers employed full time now number 18.1 million, generating $823 billion in annual income. Although the majority of the money lies with those age 16 to 26, Gen Z Planet’s report even included those age 8 to 15, who contribute additional power through regular allowances (averaging $11.50 per week).

“With more Gen Zers in the workforce, it’s no surprise this figure is growing fast,” said Hana Ben-Shabat, founder of Gen Z Planet. “But this big number tells only part of the story.”

Despite the significant spending power, the study found that many are still relying on their parents for support. More than four in 10 (42%) of Gen Z adults (aged at least 18) still live with their parents, compared with 29% of Baby Boomers, 32% of Generation X and 38% of Millennials at the same age.

Although optimistic about their futures, Gen Zers are “cautious and calculated” with money, emphasizing saving, according to Gen Z Planet. More than half (52%) say they save between 25% and 30% of the money they earn—or receive from their parents—while 28% save at least half.

As far as what to do with their money, only 28% seek financial advice from traditional financial institutions or professional advisers; 68% rely instead on family or friends. About one-third look to online research (37% of respondents) or social media influencers (30%).

Gen Z Planet analyzed employment, earnings and population data published by the U.S. Bureau of Labor Statistics and the U.S. Census, alongside a survey of a representative sample of 1,000 Gen Zers (aged 16–26).

The Markets March 11, 2025

Money Market Fund Assets Hit Record $7T

In light of continued market volatility, investors appeared to move money into what they see as more stable investments

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Strong inflow into money market funds grew assets by $51 billion last week to reach $7.03 trillion, the Investment Company Institute reported.

In light of continued market volatility, investors appeared to move money into what they see as more stable investments during the week ending Wednesday, March 5, ICI reported.

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Within the record $7 trillion, assets of retail money market funds increased by $30.35 billion to $2.84 trillion, and assets of institutional money market funds increased by $20.80 billion to $4.19 trillion, according to ICI.

Included in the inflows, among taxable money market funds, government funds increased by $45.67 billion and prime funds increased by $8.30 billion. Tax-exempt money market funds decreased by $2.82 billion.

“Money market funds remain a popular investment product, having hit a record high of $7 trillion in assets under management,” said ICI’s chief economist, Shelly Antoniewicz, in a statement. “Recent strong inflows may be a response to the spike in volatility in the financial markets we’ve seen lately. With short-term interest rates still at elevated levels historically, money market funds—which pass earned interest on to their shareholders—are relatively more attractive to both institutional and retail investors.”

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