401kDirect Appoints President and Chief Marketing Officer

Open architect retirement plan provider, 401kDirect, announces the appointment of its newest president and chief marketing officer.

Having been in financial services his entire career, industry veteran, Hal Rose, has had a long-standing consulting arrangement with the company. 401kDirect recently enhanced its systems and services under Rose’s direction.

401kDirect’s Founder and CEO, David Wade explains Rose has contributed to the company’s growth plan as it begins focusing on web and brand presence with an emphasis on segmentation strategies. “The addition of an executive of Hal’s caliber to our executive team reinforces our commitment to our partners and ultimately to helping Americans achieve retirement readiness,” Wade says.

Rose previously held the title of vice president, national sales manager of the group retirement division of AIG SunAmerica for 11 years, and also served with ExpertPlan and PAi.

More information about 401kDirect is at www.401k-direct.com.