Web site Serves as Forum for Female FAs

Lady Advisor provides resources for female financial advisers.

Former Citi Smith Barney branch manager Kirsten Lewis launched Lady Advisor (www.LadyAdvisor.com), a subscription-only online resource for financial advisers, according to a press release. Lady Advisor’s mission is “to empower women financial advisers around the world with the information, resources and sense of community they need to have a successful financial services career and a healthy lifestyle,’ the release said.

The Web site includes virtual classrooms, success stories of women from financial advising and outside of it, and a discussion forum. It also features a lifestyle section, where members can discuss striking a healthy balance outside of the office.

Lewis said she wanted to build a comprehensive and approachable online community in which women FAs, both new and seasoned, could come together. “I wanted to build an inspiring online place where women financial advisers can gather to discuss various topics ranging from work to family, share ideas, herald personal and professional accomplishments, and connect with their peers from around the world,’ she said in the release.

“Whether women financial advisers are just launching their career in the financial services sector, building up their client base, or simply looking to take that next step up the career ladder, Lady Advisor is here to lend a supportive hand,’ Lewis said.