RESEARCH |

2025
PLANADVISER DCIO Survey

Reported by PLANADVISER
Industry Snapshot
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Industry Snapshot

DCIO Assets

DCIO Assets
Total DC Assets
2024
$5,233B
$12,400B
2023
$5,067B
$10,965B
2022
$5,221B
$9,825B
2021
$6,134B
$10,348B
2020
$5,685B
$9,426B
Data from past years has been updated to reflect "Total DC Assets" as presented in the 2024 PLANSPONSOR Recordkeeper Survey; 2024 Total DC Assets is derived from Investment Company Institute’s “Q4 2024 Quarterly Retirement Market Data Report."

17
providers responded to our 2025 PLANADVISER DCIO survey

These providers account for ...
42%
of total DC assets
11 of the 25
largest U.S. asset managers
1,275
DCIO investment options

DCIO Assets, by Vehicle

Mutual funds
38.7%
Separate accounts
30.5%
Collective investment trusts
30.4%
ETFs
0.1%
Other
0.2%

DCIO Assets, by Type

U.S. equity
40.7%
International / Global equity
8.8%
Fixed income
6.1%
Hybrid / Multi-Asset
40.8%
Stable value
1.2%
Money market
2.3%
Alternatives
0.0%
Other
0.1%

Products / Services for Financial Advisers

Due diligence meetings
87.5%
Investment committee meetings
75.0%
Practice management
62.5%
Research
68.8%
Investment evaluation tools
37.5%
Plan benchmarking
43.8%
Conferences for advisers
43.8%
Training for DC plan sales and service
43.8%
Tools to evaluate target-date funds
50.0%
Lead generation for 401(k) and qualified plans
31.3%
Sponsorship of designations or certifications
6.3%
Access to ERISA counsel
12.5%
Compliance support
12.5%

DCIO SALES

Number of Retail Financial Adviser-Focused Salespeople / Wholesalers per Provider

<3
0.0%
3 – 6
16.7%
7 – 10
0.0%
11 – 25
16.7%
>25
66.7%

Number of DC Specialist Financial Adviser-Focused Salespeople / Wholesalers per Provider

<3
7.1%
3 – 6
50.0%
7 – 10
7.1%
11 – 25
14.3%
>25
21.4%

Number of Institutional-Focused Salespeople / Wholesalers per Provider

<3
9.1%
3 – 6
18.2%
7 – 10
18.2%
11 – 25
36.4%
>25
18.2%

Number of Recordkeeper Selling Agreements

<26
7.1%
26 – 40
28.6%
41 – 60
42.9%
61 – 100
21.4%
>100
0.0%