The Executive Bonus Marketing Program is designed to provide financial advisers with the necessary tools to help business owners remain competitive and recruit and retain top talent.
The enhancements include a new Business Owner Guide and an updated CE-Approved “Reward to Retain’ training presentation, according to the company.
“The presence and influence of economic pressures on jobs and salaries make executive benefit plans crucial in recruiting and retaining key employees,’ said Janice A. Forgays, Esq., CLU, Vice President, Advanced Markets of Sun Life Assurance Company of Canada (U.S.), in a news release. “The Sun Life Financial Executive Bonus Marketing Program provides producers with the tools necessary to effectively work with business owners to implement these plans that are so critical to the long term success of their businesses.’
For further information, contact Sun Life Financial’s Advanced Markets Group at 1-800-432-1102, ext. 1846, 1756, or 1838; or Case Design at ext. 2450 or 1817.