Prudential Web Site Focuses On Women and Finance

Prudential Financial, Inc., launched a Web site designed to help women achieve financial security.

The new Women & Money site offers advice from experts at Prudential as well as guest columnists, according to a press release from Prudential. In addition, interactive tools, calculators, and worksheets are available to help women analyze their financial situation and implement a plan to improve it.

Prudential’s recent study The Financial Experiences and Behaviors Among Women found 80% of women desire to achieve a secure retirement, but only 18% feel confident in their ability to do so (see Women Look to Advisers, Internet for Financial Information). Prudential said it launched the Women & Money site to help close the confidence gap.

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Women can submit their own personal stories on the Web site, as well as read those of peers, the release said.

The Women & Money Web site is at www.prudential.com/women.

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