Program Lets Advisers Outsource Client Retention Strategies

The program contacts the adviser’s clients by phone and by personalized direct mail every three months. The calls allow advisers to learn of any client desires or life changes and opportunities for additional business. Advisers may also supplement the high-touch program offered by FAcontact with a monthly email newsletter specifically designed to have the client contact the adviser.

FAcontact is a joint venture between Customer Management Systems (www.cmsdealer.com), a provider of client retention programs for auto dealers, and Javelin Marketing (www.javelimarketing.com), which specializes in rapid business growth systems for financial advisers. FAcontact is a product that combines Javelin Marketing’s knowledge of how to build the business of financial advisers with the client retention systems developed by CMS, the companies said.