In this new role, Roberson will oversee all distribution channels for ProShares ETFs and ProFunds mutual funds. He reports to Michael L. Sapir, Chairman and CEO of ProShare Advisors LLC and ProFund Advisors LLC.
Prior to joining ProFunds Group, Roberson served as senior vice president and head of Distribution for the Employer Markets Group at Lincoln Financial Group in Philadelphia. In this role, he was part of Lincoln’s Corporate Leadership Group, setting strategic direction for distribution, product development, and marketing and branding, according to the announcement.
Previously at Lincoln, Roberson was head of Distribution for wirehouses and regional broker/dealers, and prior to joining Lincoln Financial Group, he was senior vice president, director of distribution for Managed Accounts at John Hancock/Independence Investments.