New Transamerica Specialists to Help Advisers Grow Businesses

In order to help financial advisers capture more business in the small-plan retirement plan market, Transamerica Retirement Services has expanded its sales support staff with a newly created position called a Market Development Specialist.

The primary function of the Market Development Specialist will be to serve as a knowledgeable retirement industry expert and assist Transamerica’s regional vice presidents in helping financial advisers build strong, sustainable retirement plan practices (specifically working in the $50 million or less plan market). The Specialists will be responsible for establishing and maintaining ongoing relationships with branch personnel and financial advisers looking to expand their 401(k) business and will play a critical role in educating financial advisers on the industry, according to a company press release.

Transamerica has hired eight Market Development Specialists; two Specialists for each of the four geographic sales region: Central, Northeast, Southern, and Western regions.

“Our goal at Transamerica is to marshal our resources to assist financial advisers in delivering true value to their retirement plan clients. The Market Development Specialists are just one more level of support financial advisers can rely on to help increase their own presence in the retirement plan market,’ said Stig Nybo, senior vice president, national sales director for Transamerica Retirement Services, in the release.