New Morningstar Platform Enables Advisers to Research Investment Models

Called Model Marketplace, it also enables advisers to personalize strategies for clients.

Morningstar has launched Model Marketplace, a centralized distribution platform that enables advisers to quickly research third-party investment models, personalize strategies to fit their clients’ needs and initiate trade instructions in one connected workflow.

The platform is integrated into Morningstar Office Cloud at no extra cost. At launch, the platform includes American Funds, BlackRock, Fidelity Investments Franklin Templeton, Invesco, J.P. Morgan Asset Management, Northern Trust Asset Management, OppenheimerFunds, PIMCO, Redwood Investment Management, Russell Investments, VanEck and Vanguard.

“Developing and managing modeling strategies can be complicated and time-consuming,” says Dermot O’Mahony, head of software products at Mornginstar. “Like an ‘app store’ of investment models, Model Marketplace allows advisers to research, screen and gather in-depth insight on models from different firms to determine the right strategies for their clients’ portfolios, all within a single platform.”