MassMutual Launches Web Site to Recruit New Agents

Massachusetts Mutual Life Insurance Co. (MassMutual) has unveiled a new Web site that introduces career changers, industry veterans, and college graduates to a career with MassMutual via testimony of its agents.

The Web site features a MassMutual agency manager, sales team manager, experienced agent, career changer, new agent, and intern who describe their careers and experiences in their own words. According to a press release, the agents describe the company’s entrepreneurial business model, training and support services and the meaningfulness of their work.

“We have a number of successful agency models – high-end financial planning, fee-based, and insurance offices and hybrids that combine variations of each,” said Scott Rich, vice president, Net Field Force Growth, in the release. “Our new selection system enables us to fit the candidate to the office, and that means there’s a greater likelihood of satisfaction for the new agent and, ultimately, greater retention.”

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