The site (news.planlab.us) is dedicated to timely articles, sales tips, and product information for the financial services industry, according to a press release. The site caters to users of PlanLab, Impact’s financial analysis platform, by answering questions from clients and showing how to address each topic using the tools within PlanLab.
Impact’s featured author of PlanLab News is Maxey Sanderson, vice president of Product Development, who the company says has almost 40 years of experience in insurance and financial planning.
“Advisers understand and remember how to use financial tools when they understand how it illustrates various effects on people,” said Sanderson, in the release. “When applications can be associated with clients and prospects, it makes learning the technique valuable. If the technique has value for the adviser, it is remembered and applied … The main purpose of PlanLab News is to show how ideas and techniques within PlanLab can be applied in real life situations.”