Fidelity Introduces Web-Based CRM and Financial Planning Offerings

Through relationships with Oracle and Emerging Information Systems Inc. (EISI), Fidelity Investments will introduce customized and efficient customer relationship management (CRM) and financial planning systems for registered investment advisers (RIAs).

The CRM offering will be a customized version of Oracle’s Siebel CRM On Demand and the financial planning offering will be EISI’s NaviPlan Central. Later this year, Fidelity will integrate the new programs with Advisor CHANNEL, Fidelity’s brokerage platform for advisers. The integration will allow advisers one-click access to both programs from within Advisor CHANNEL, preventing advisers from having to log on and re-type client information into multiple systems.

Both systems will be hosted in an on demand ASP environment, which, combined with the integration into Advisor CHANNEL, can help advisers realize greater workflow efficiencies, but also provide them with the ability to access client data virtually anytime, anywhere via the Internet, as well as the ability to replicate it on their desktops.

Fidelity’s CRM offering will pre-populate Fidelity forms and applications, and offer advisers to gain a holistic view of the accounts across each client’s household and track every interaction with that household, across their practice, while helping them identify opportunities, convert referrals, increase share of wallet and measure business results.

NaviPlan will allow advisers one-click access to import Fidelity brokerage account demographic and position-level information into the software, eliminating the need to re-type account information. The program allows advisers varying levels of financial planning options, from a straightforward financial assessment of an investor’s net worth to detailed cash flow-based financial plans. Reports created through NaviPlan can also be customized and branded with a firm’s logo, the firm said.