Creative Planning to Acquire SageView Advisory Group

SageView Advisory Group, an independent registered advisory firm, is being acquired by Creative Planning LLC, an independent wealth management firm. The price was not disclosed.

SageView, which is headquartered in Newport Beach, California, has 36 offices nationwide. As of June 30, 2025, it had $250 billion in assets under management and advisement.  In 2021, Aquiline Capital Partners acquired a majority private equity stake in SageView. Following the completion of this transaction, Aquiline will exit its interest in the firm. 

The newly combined firm will include more than 550 advisers, representing $640 billion in total client assets as of September 30, 2025. This encompasses 11,800 retirement plans and more than 80,000 private wealth clients across all 50 states and in more than 90 countries worldwide. 

“SageView has an outstanding reputation as a leader in the retirement plan consulting industry, which will complement our growing retirement services business as well as expand our wealth management practice,” said Peter Mallouk, president and CEO of Creative Planning, in a statement. “This deal provides incredible scale and brings together exceptional talent from both firms to serve our clients and advance our retirement and wealth management capabilities.” 

SageView CEO John Longley said, “SageView has experienced meaningful growth in recent years working with Aquiline, and it became imperative to find a partner to help us continue on that path. As Creative Planning continues to build their institutional retirement plan business, we are excited to be part of that process, leveraging our generations of expertise in this space and success in building one of the largest retirement-focused firms in the country. Together, we will become the premier wealth management and retirement plan consulting firm.” 

In August, SageView announced it had acquired Capital Strategies Investment Group LLC, an institutional retirement plan consulting and wealth management firm based in Oakbrook Terrace, Illinois. 

Creative Planning completed its acquisition of Grassi Investment Management, a wealth management firm in Santa Clara, California, on August 28. Over the past few years, the firm has pursued many notable acquisitions in the retirement plan space, including ML&R Wealth Management LLC in April 2024, Mesirow Financial Inc.’s retirement plan advisory division in October 2023, the August 2023 acquisition of the United Capital Financial Partners Inc. platform from Goldman Sachs, and perhaps most notably, its 2021 acquisition of Lockton Retirement Services.  

In 2024, Creative Planning received a “significant” minority investment in the business from TPG Capital, the private equity arm of TPG’s U.S. and European platform, though the firms did not disclose the exact amount.