According to a press release, these collective investment funds include products from major national trust companies and consulting firms, as well as new and undiscovered sub-advisers with unique investment talents. The CIF Marketplace will offer CIFs that are uniquely, actively managed and/or distinctly invested in passive index strategies, CPI said.

The CIFs are available immediately, and are designed to provide 401(k) plan sponsors and their financial advisers with greater flexibility and numerous options when customizing retirement plans for clients of varying needs.

In addition, the press release said CPI is launching a new marketing strategy directed toward the fee-based adviser channel and featuring its traditional mutual fund platform, supplemented with a limited selection of both core and managed CIFs. “While we continue to remain strongly committed to our national broker/dealer relationships and mutual fund alliances, we cannot deny the growing trends in the industry toward fee-based advisers and low net cost investment product alternatives,” said Kendall Chance, National Director of Sales.

CPI invites both registered representatives and retirement fee-based specialists to learn more about this large plan feature and how it can now be available to the small plan market. According to Jon Prescott, Chief Marketing Officer, “This will expand the number of financial solutions that both plan sponsors and financial advisers can offer their plan participants.”