Client Emotions Can Inform Advice Approach

A new LIMRA study breaks down advisory client types according to their emotional responses to market moves, with the goal of helping advisers better tailor portfolio solutions for different client segments.

Advisers can help their more affluent clients better achieve their retirement goals by applying findings of a new LIMRA study, that organization says.

According to LIMRA Retirement Institute research, pre-retirees and retirees fall into one of three categories based on their emotional attitude toward their savings. By understanding these “money mindsets,” advisers can recommend the portfolio solutions most appropriate for each client, the institute says.

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LIMRA’s research group quizzed 2,000 pre-retirees and retirees, aged 50 through 75, who own a minimum $100,000 in household assets, to learn what income product features they value most. Cluster analysis of their answers revealed the three different mindsets but also underscored the importance of looking beyond the common demographic profile, wealth level and lifestyle goals that make these clients appear alike. A client’s attitudes are the best predictor of his portfolio solution preference, the study said.

First, LIMRA identifies a class of “guarantee seekers,” who want peace of mind that their income will last. Having a floor of lifetime income, they would convert even more of their savings into a pension-like contractual guarantee and prefer that their income remain stable and predictable over pursuing its maximum growth potential. This group is least likely to own individual stocks, mutual funds or corporate municipal bonds and most likely to own deferred and immediate annuities, the research finds. 

Next are the “estate planners,” a more financially savvy group that wants to maximize their investments, even if that means weathering some volatility. They want control to make decisions and adjust their income and spending as life conditions change. They are most likely to hold individual stocks, mutual funds and exchange-traded funds (ETFs), LIMRA finds. 

Last, LIMRA identifies the “asset protectors,” often long-time savers, who fear running out of money in retirement and will live off their dividends and interest from savings but not touch their principal. They want to hedge against unexpected future expenses, and invest the most conservatively of the groups, often through annuities and government bonds/Treasury notes.

“The most effective retirement income strategy is actually a subjective assessment as much as it is an objective one,” says Judith Zaiken, corporate vice president and director for LIMRA Secure Retirement Institute research. “A subjective assessment combined with a thorough look at the numbers can help an adviser develop a more effective retirement income strategy.”

The Money Mindset quiz can be found here, LIMRA notes, and can help advisers better understand a given client or group of clients. 

Gen X More Worried About Retirement than Boomers

Members of the younger generation express more concern about retirement specifics, compared to their elder counterparts.

When it comes to retirement preparation and investing, members of Generation X (ages 35 to 49) tend to be more worried than Baby Boomers (ages 50 to 68), a PNC Financial Services Group survey finds.

Three quarters (73%) of Generation Xers agreed with the statement “I worry that my savings may not hold out for as long as I live,” as opposed to 55% of Boomers. Eighty-four percent of all survey respondents fear that health care costs will be too expensive in retirement, topping the list of all concerns among respondents. Generation X is slightly more worried than boomers (89% vs. 83%).

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The survey showed that while only one in seven (15%) survey respondents are still coping with the effects of the Great Recession, seven out of 10 changed their financial behavior as a result. A majority of Gen X (51%) say they are saving more for retirement, compared to 37% of Boomers.

In PNC’s survey of 1,017 adults with investable assets of at least $50,000, 65% of Generation Xers responded “I believe I am solely responsible for my retirement (no Social Security, employer pension, inheritance, etc.),” versus 45% of Boomers. Generation X expects to need an average of $1.5 million for retirement while Baby Boomers’ average expectation is slightly lower at $1.3 million. However three-quarters (74%) of Boomers have yet to reach the $1 million milestone.

Still, respondents expect Social Security to be there for them. Ninety-four percent of all survey respondents agreed “I have earned my Social Security through paying Social Security taxes and therefore it is owed to me.”

The survey also found nearly all (95%) respondents said “it (is/was) very important to me to be able to retire when I (choose/chose) to do so.” Generation Xers expect to retire younger at an average age of 63.6 years while Boomers expect to retire, on average, at 65.5.

Many of those surveyed know that their 401(k) or comparable plans will not be enough to get them over their retirement savings goal. On average, respondents invest 11% in their employers’ retirement plan and another 9% (on average) specifically for retirement outside of these plans. Of those who participate in a 401 (k) program at work, seven in 10 are offered an employer match, and nine in 10 say that an employer match is important to overall retirement savings.

The “Perspectives of Retirement Survey” was conducted online within the United States February 13 through 25, 2015, among a nationwide cross section of 1,017 adults ages 35 to 75, with total investable assets of at least $100,000 if age 45 or older, and at least $50,000 if ages 35 to 44.

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