Products August 13, 2007

Pershing Program Helps Introducing Broker-Dealers Attract Talent

Pershing LLC, a unit of The Bank of New York Mellon, has launched a new program designed to offer broker-dealer customers and their investment professionals solutions and best practices for attracting and retaining top talent.
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Talent Connect provides research, insights into trends shaping the recruiting market, educational workshops, and a wide range of tools for attracting top talent, including podcasts, white papers and marketing support, according to a Pershing press release. The new program is a component of Ideas Without Limits, Pershing’s practice management program for broker-dealers and their investment professionals.

“Broker-dealers and their investment professionals are continually looking for ways by which they can differentiate themselves and enhance their competitive positioning. Our comprehensive suite of practice management solutions will help provide broker-dealers and their investment professionals with the tools and support they need to grow their businesses,’ said James T. Crowley, managing director at Pershing, in the release.

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Talent Connect is being launched in connection with a new independent study commissioned by Pershing and independently executed by Moss Adams LLP entitled The Race for Top Talent, the release said. The study seeks to uncover motivations behind investment professionals’ loyalty, and will provide home office executives and recruitment managers with best practices for attracting and retaining investment professionals and expanding their adviser network.

Findings from the study will be released in the third quarter of 2007.

More information is available at www.pershing.com.

Products August 13, 2007

John Hancock Campaign Provides Info and Tools for 529 Sales

John Hancock College Savings has launched a multi-week back-to-school campaign for the busy 529 sales season, providing information and tools to financial consultants.
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According to a John Hancock announcement, the main components of the campaign, titled “Explore, Dream, Discover,’ include distribution of direct mail and sales ideas for the professionals and a lunchbox kit they can leave with clients. The mailings and sales ideas will be sent out from now through the week of September 17.

The Explore, Dream, Discover lunchbox kit offers useful tools for the college savings discussion and information about John Hancock Freedom 529, as well as back-to-school themed giveaways, the announcement said. John Hancock Freedom 529 is a national Section 529 college savings plan offered by the Education Trust of Alaska and managed by T. Rowe Price, and is distributed by Hancock Distributors LLC, through other broker/dealers that have a selling agreement with John Hancock Distributors LLC.

“A recent change in the “kiddie” tax – making it less attractive from a tax standpoint to save money in a child’s name – makes 529s stand out and gives the campaign even more timeliness,” said Diana Scott, Senior Vice President and General Manager of John Hancock College Savings, in the announcement. “Our hope is that the combination of information, tools and fun giveaway items helps generate adviser interest for a great busy season; we really want to give them everything they need to leverage the opportunity.”

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