Advisor Solutions is a Web-based portfolio management and reporting platform for financial professionals who are implementing an advisory model within their practices, according to a press release. The platform streamlines the day-to-day operations of advisers while also providing institutional money management tools and reporting options.

“Advisers are gravitating toward an advisory model to meet increasing client demand and create a more dependable stream of income,’ said Jim Livingston, president and CEO of National Planning Holdings, Inc., in the release. “As investors’ needs become more complex, they seek deeper relationships with their adviser and a more comprehensive level of service. As such, we created the Advisor Solutions platform because we understand that advisers need easy access to sophisticated portfolio management, research, and reporting tools in order to effectively meet their clients’ needs and remain competitive in today’s market.’

According to the release, the platform allows advisers to create model portfolios and assign clients to the appropriate model based on risk tolerance. Advisers can also build models using different techniques, including manually creating models that are not tied to specific asset allocation constraints.

The platform also features automatic rebalancing and reporting tools. Advisers can access and print a variety of reports from the Advisor Solutions Web site, and also have the option to grant clients access to their accounts via the site, the company said.

NPH offers one-hour online training sessions every Thursday at 11 a.m. EST through AdvisorView, a new advisory Web portal designed for NPH affiliates in conjunction with Advisor Solutions.