PlanSync AI Acquires Viserly

PlanSync Inc., which runs an artificial-intelligence-powered operating system for retirement plan management, announced Tuesday its acquisition of Viserly LLC, a payroll-integrated participant engagement platform. Terms of the transaction were not disclosed.

The companies’ combined platform is intended to provide retirement plan advisers with plan analytics, adviser workflows and real-time participant data from various recordkeepers, payroll systems and engagement tools.

Shane Hanson

Cameron Abernethy

PlanSync AI serves retirement plan advisers, third-party administrators, broker/dealers and aggregators across the 401(k) and 403(b) markets. Viserly, which debuted last year, built 120 direct payroll integrations, along with extended connectivity that supports more than 300 additional payroll providers. This data can provide advisers with real-time alerts on such as new hires and terminations and can allow for proactive engagement with participants.

“It’s now allowing you to do everything from service and planning to actually doing engagement at scale,” says PlanSync CEO Cameron Abernethy. “So instead of you having to have a ton of different fragmented tools to do so, all of your data and day-to-day workflows can live in one place.”

Abernethy initially built the platform that is now PlanSync as an internal tool for a small advisory firm in Raleigh, North Carolina. Similarly, Viserly CEO Shane Hanson built his platform as an internal tool for his own Idaho-based retirement plan advisory practice, Freedom Fiduciaries, and grew his practice to more than $700 million in assets in three years.

Viserly and PlanSync AI will continue to be offered as separate products, to avoid disrupting current users’ workflows, but Hanson says the long-term goal is to integrate the two products on a single platform.

“I really believe that there is an opportunity for everybody in our ecosystem of the retirement plan space to partner together to better serve clients and participants,” Hanson says. “It’s a one-of-a-kind, unified platform that hopefully can put the tools in the hands of the advisers to serve the client, the plan sponsor and the participants as well.”

The combined company is actively expanding its existing partnerships with broker/dealers, aggregators and advisory firms to consolidate their retirement plan tech stack into a single operating layer, as well as pursuing partnerships with recordkeepers to incorporate more data feeds, according to the announcement.