The Principal Names New VP of Consultant Relations

The Principal Financial Group has announced that Cynthia LeMay has joined the company as vice president of consultant relations for Retirement and Investor Services.

In her new role, LeMay is responsible for developing and maintaining relationships with consultants and advisers in the eastern U.S., serving mid to large-sized retirement plan markets, according to the announcement.

Prior to joining The Principal, LeMay was vice president, sales and marketing for Envive, Inc. She also worked as regional sales manager for Northern Trust Retirement Consulting in the mid to large institutional retirement sales market.

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“I look forward to participating in the expansion of the company’s presence in the consultant and financial professional community and being part of this dynamic organization as we continue to capture market share in the mid and large size plan markets,’ said LeMay, in the announcement.

Pershing Program Helps Introducing Broker-Dealers Attract Talent

Pershing LLC, a unit of The Bank of New York Mellon, has launched a new program designed to offer broker-dealer customers and their investment professionals solutions and best practices for attracting and retaining top talent.

Talent Connect provides research, insights into trends shaping the recruiting market, educational workshops, and a wide range of tools for attracting top talent, including podcasts, white papers and marketing support, according to a Pershing press release. The new program is a component of Ideas Without Limits, Pershing’s practice management program for broker-dealers and their investment professionals.

“Broker-dealers and their investment professionals are continually looking for ways by which they can differentiate themselves and enhance their competitive positioning. Our comprehensive suite of practice management solutions will help provide broker-dealers and their investment professionals with the tools and support they need to grow their businesses,’ said James T. Crowley, managing director at Pershing, in the release.

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Talent Connect is being launched in connection with a new independent study commissioned by Pershing and independently executed by Moss Adams LLP entitled The Race for Top Talent, the release said. The study seeks to uncover motivations behind investment professionals’ loyalty, and will provide home office executives and recruitment managers with best practices for attracting and retaining investment professionals and expanding their adviser network.

Findings from the study will be released in the third quarter of 2007.

More information is available at www.pershing.com.

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