Survey Data
Top Criteria Used to Decide Which Recordkeepers Are Appropriate for Plans
| 1st | 2nd | 1st or 2nd | |
|---|---|---|---|
| 1 Value for price | 46% | 21% | 67% |
| 2 Fee structure for plan | 25% | 20% | 45% |
| 3 Investment options available | 10% | 19% | 29% |
| 4 Website tools for participants | 1% | 14% | 15% |
| 5 Participant education | 3% | 11% | 14% |
| 6 Reputation | 4% | 6% | 11% |
| 7 Value-added adviser services | 4% | 2% | 5% |
| 8 Adviser support | 3% | 2% | 5% |
| 9 Website tools for plan sponsors | 2% | 2% | 4% |
| 10 Supporting materials for plan sponsors | 1% | 3% | 4% |
| 11 Recommendation by home office | 2% | 0% | 2% |
| 12 Brand recognition | 0% | 2% | 2% |
| 13 Wholesalers | 0% | 0% | 0% |
| 14 Fee structure for adviser | 0% | 0% | 0% |