Silvaggi, who fills a newly created position, brings 15 years of experience in marketing, product development, and sales to RSI. Most recently he was director of marketing at Prudential Retirement, where he managed strategy, planning and analysis of participant programs.
At Prudential Retirement, Silvaggi managed the development of customer engagement strategies for retirement income products and customer experience lifecycle programs for new customer acquisition, portfolio management, and asset retention. He also developed, managed and analyzed results of campaigns to increase participant contributions and in-plan asset consolidation resulting in higher plan balances and improved participant retirement outcomes. Prior to that, Silvaggi worked for Royal Bank of Scotland as vice president of Online Marketing and was a member of the Smith Barney Private Client Group in New York, working in client experience management and product development.
“As more advisers and plan sponsors recognize the advantages and risk reduction that comes from managing the rollover process within 401(k) plans, interest has grown in RSI’s capabilities,” said Chief Marketing Officer Jim Langenwalter in a press release. “In this new role, Chris will help us respond to that demand and develop our products over time so that we’re continually meeting our clients’ needs and the needs of their plan participants.”
RSI manages the rollover process for 401(k) plan sponsors, supporting participants by providing education on retirement options, access to an independent array of rollover options, and assistance with rollover, transfer or distribution processes through its Retirement Center.