Rocha, a retirement plan specialist with more than 18 years of experience, will be responsible for developing Guardian Retirement Solutions’ defined contribution plan sales in California’s North Los Angeles, Ventura, San Bernardino, Bakersfield, San Luis Obispo and Riverside counties.

Before joining GIAC, Rocha was a regional vice president at John Hancock Retirement Plan Services. He has also held senior sales positions with ING Financial Advisers and Great-West Life Retirement Plan Services.

Rocha holds a bachelor’s degree in business administration and finance from California State University in Los Angeles. He has Series 7, 63 and California State Life Insurance licenses.