CRM Software Top of Mind Among Advisers’ Tech Options
According to a recent survey, financial advisory firms and professionals value customer relationship management solutions the most of all fintech capabilities.
Financial technology solutions for customer relationship management have near-total market penetration, as 91.08% of surveyed advisory firms reported using those tools, according to a survey recently released by news outlets Technology Tools for Today, commonly known as T3, and Inside Information.
It marks a slight uptick in market penetration for CRM tools, from 86.33% in 2025.
The survey findings, presented at T3’s annual fintech conference, showed an increased number of advisory firms making investments in artificial intelligence software. Adviser participants also ranked CRM software as the most valuable type, followed by programs for financial planning and portfolio management.
Asked to rank the value of software solutions, with a lower number representing higher value, CRM received an average rating of 1.97, ahead of financial planning with 2.54 and portfolio management with 3.15.
Market penetration findings also mirrored the most valuable rankings, with CRM leading, followed by financial planning (83.30%) and portfolio management (74.40%).
The CRM platform with the largest market share, according to the survey, was Orion Redtail, which provides an all-in-one adviser-and-client-solutions platform, as reported by PLANADVISER. The product was used by 42.53% of respondents, up significantly from 26.32% in 2025. Orion Redtail was followed on the list by Wealthbox—with 17.48% of market share, down from 21.62% in 2025—and Advyzon—with 10.19%, down from 11.84% in 2025.
Compared to the widespread adoption of fintech solution products, the results showed advisory firms lagging in their use of cybersecurity platforms and their implementation of data warehouses for protection and security.
Market penetration for cybersecurity firms was low, with only 21.69% of respondent firms using one of the 12 most common products, and just 3.27% of surveyed firms were implementing a data warehouse approach to their tech strategy. Bob Veres, editor and publisher of Inside Information, while presenting the survey findings at the T3 conference, called this “the bleeding edge of the fintech world.”
“That’s disappointing, and it has been consistent through the life of our survey,” he said.
The T3 and Inside Information survey collected anonymized data from 2,906 advisory firm participants from November 2025 through February 2026.