Advisers Using AI, by the Numbers
The financial advisory space is at a turning point when it comes to using artificial intelligence-powered tools. When ISS Market Intelligence surveyed 466 financial advisers in June 2025 as part of its “Advisor Pulse” series, nearly half (48%) said they already used AI tools and 87% said they planned to use AI tools in the next 12 months. (ISS Market Intelligence, like PLANADVISER, is owned by ISS STOXX.)
Registered investment advisers had the highest reported usage of AI tools at 56%—roughly 20% more than the percentage of surveyed wirehouse advisers and regional, independent and bank advisers. However, 78% of RIAs said their firms did not have written policies on AI, compared with 35% of regional, independent and bank advisers.
ISS MI asked advisers how they were using AI, and what were the top concerns of both advisers who use and have yet to adopt AI.