Mirchandani, a 15-year Fidelity veteran, succeeds Norman Malo, who announced his retirement earlier this year, according to a release from Fidelity. Mirchandani will report to Charles G. Goldman, president of Institutional Platforms at Fidelity.
Prior to his new position, Mirchandani was president of Products and Marketing for Fidelity’s Personal and Workplace Investing business. In this role, he led product and marketing strategies in brokerage, online trading, advisory services, and personal retirement, Fidelity said. Before holding that position, Mirchandani was executive vice president of Brokerage and Asset Management Products within Fidelity’s personal investments business. He has also served as general manager for Fidelity’s retail retirement business, which includes contributory IRAs, rollover IRAs, self-employment plans, and pre-retiree services.
Mirchandani joined Fidelity in 1994, after spending six years at the American Express Company and working for Citibank’s consumer bank division.
“National Financial’s clients will benefit from Sanjiv’s strong brokerage industry knowledge, commitment to service excellence, and deep understanding of the needs of retail investors, who ultimately are the customers that broker/dealers serve every day,’ Goldman said, in a statement.