In a news release, Mercer said its new global brand initiative reflects the firm’s full range of consulting, outsourcing and investment services, which extend beyond the category of human resource consulting.
“The fact is… that Mercer provides a much broader array of solutions than those for which we have traditionally been known, and our business growth is fueled by a number of new initiatives,” said M. Michele Burns, Chairman and Chief Executive Officer of Mercer, in the news release.
Mercer is communicating its range of capabilities and its name change through a new advertising campaign, the creation of a new summary of its corporate capabilities (at www.mercer.com/globalcapabilities), and the launch of a newly redesigned Web site, www.mercer.com.
Mercer’s global client base includes nine of ten Fortune 100 firms, three of four Fortune 1000 firms, two of three FTSE 100 firms and a majority of Nikkei 225 firms, according to the company. Some 60% of Mercer’s clients are located in Europe, Asia/Pacific and Latin America.