MassMutual Names Smiley for Retirement Marketing Post

MassMutual announced E. Heather Smiley will be vice president, marketing communications, in its Retirement Services Division.

A MassMutual news release said Smiley will supervise national accounts communications and participant, sponsor, and adviser marketing, as well as advertising and public relations for the retirement business.

Smiley is based in MassMutual’s Springfield, Massachusetts, headquarters and reports to Elaine Sarsynski, executive vice president of MassMutual’s Retirement Services Division and chairman and CEO of MassMutual International LLC.

Smiley most recently served as senior vice president of marketing communications for Fidelity Investments.