Lincoln Financial Unit Names SVP

Beth O’Brien was appointed senior vice president and head of finance and strategy at Lincoln Financial Group Distribution. 

O’Brien is tasked with helping drive growth for Lincoln’s two distribution franchises: Lincoln Financial Distributors and Lincoln Financial Network. She reports to Will Fuller, president of Lincoln Financial Group Distribution. She will lead all strategic efforts centered on maximizing the value, vision and strategic goals of both franchises. 

O’Brien joins Lincoln from Genworth Financial, where she was vice president of life product development. She held several roles in product development, distribution and operations with Genworth Financial, joining that firm as part of the initial public offering from General Electric in 2004, when she was vice president of internal sales and the producer call center.

From 2006 to 2007 she served as a national sales manager for Genworth’s annuity business; in 2008 she was named vice president, business planning and process for the annuity division. That role was expanded in 2009 to include distribution strategy and the other product lines within the U.S. Life company.

O’Brien began her career in the information management leadership program at GE Capital. She built her finance skills with the GE audit staff, earned her Six Sigma Master Black Belt, and became a director of annuity new business operations.

O’Brien holds a bachelor’s degree in computer science from Fordham University, as well as FINRA Series 6 and 26 licenses.

Lincoln Financial Group Distribution is the wholesale and retail distribution subsidiary of Lincoln Financial Group.