Lincoln Financial Advisors Names Regional Head

Lincoln Financial Advisors today named Matt Pratzner as managing principal of the Cherry Hill, New Jersey, and Exton, Pennsylvania, regions.

Pratzner, a 12-year veteran of the financial services industry, will be in charge of recruiting, coaching, and developing Lincoln-affiliated advisers in the area, the company said.

“Given that Lincoln is based in the Philadelphia region, we are committed to growing and strengthening our planner presence here,’ said David Berkowitz, senior vice president and head of Lincoln Financial Advisors, in a release. “Matt’s talent and dedication make him an ideal person to help us achieve that goal.”

Pratzner previously held several positions in the financial services industry, including vice president of sales, director of sales and operations, and senior financial adviser, the release said.