The name change was part of a broader brand strategy used by parent firm Invesco to emphasize the combination of Invesco’s global resources and Aim’s tradition of delivering quality investment products to the U.S. marketplace.
There will be no change to the names of AIM-branded products, according to a press release. Therefore, clients and fund shareholders will be able to track AIM funds the same way in local and national newspapers and other media.
Invesco Aim’s new identity also includes a new logo featuring a mountain image. The new identity will be used on all literature and Invesco Aim’s web site – which has a new address of www.invescoaim.com.
The new mountain image logo is fashioned after Ama Dablam, one of the most imposing and impressive peaks in the Himalayas.
“It represents what we hope investors will envision when they think of Invesco Aim: stability, endurance, strength and longevity – all sound investment principles,” said Phil Taylor, Senior Managing Director and Head of Invesco’s North American retail asset management business, including Invesco Aim.
For more information, visit www.invescoaim.com.