GMAM Takes on Promark Name

General Motors Asset Management (GMAM) has changed its brand identity to Promark Global Advisors, Inc. (Promark).

GMAM made the move “[i]n recognition of its growing client diversification,’ according to a press release. The change is a name change only, and does not relate to any ownership or organizational changes with respect to Promark.

The announcement said New York-based Promark manages more than $130 billion of assets, representing more than 30 employee benefit plans, foundations, and other institutional clients.