ETF Usage Expected to Increase in 2009

Self-directed investors are more likely to allocate more of their portfolios to exchange-traded funds (ETFs) than adviser-directed investors.

But adviser-directed investors aren’t shunning ETFs. Both groups are expected to see an increase in ETF usage in 2009, according to a study of affluent investors by Cogent.

Equal proportions of both self-directed and advised investors use ETFs, but self-directed investors allocate slightly more of their portfolio to ETFs than adviser-directed investors, according to a release of the study results. The average allocation to ETFs among self-directed investors is 17%, versus about 14% average allocation among advised investors.

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Cogent said the self-directed investor is defining the ETF product landscape. Self-directed investors’ awareness of several top ETF providers is almost twice that of advised investors, according to the study. Self-directed investors are also more loyal to their primary ETF provider than investors who purchase and own their investments through an adviser, Cogent said.

Usage of ETFs is expected to increase significantly in 2009 both groups, Cogent found. On average, one out of every four (25%) current ETF owners plans to increase their ETF holdings. Among self-directed investors, the proportion of likely increased use rises to 35%, according to the research.

“Everything we see in the data suggests that there is real, home-grown passion among investors—both advised and self-directed—for ETFs,’ said Christy White, founder and principal of Cogent Research, in the release. “At the end of the day, providers that are committed to promoting and supporting a dual distribution strategy will prevail in this growing marketplace.’


ETF Investor Brandscape by Cogent studied 4,000 affluent Americans.


Advisers Say Many Won’t Retire on Time

Market depreciation is the top reason for clients’ retirement savings to be off-target, independent advisers reported.

In the most recent Brinker Barometer by Brinker Capital, surveyed independent advisers cited market depreciation as a top reason for clients’ retirement savings to be off target (cited by 219 advisers). That was followed closely by “did not start saving soon enough” (179 advisers).

Furthermore, nearly half (48%) of advisers said they are seeing an increase in clients tapping retirement savings to provide liquidity for near-term expenses. The survey also found that the top client concern cited by advisers (168) is “inability to retire on time”—even higher on the list than “job security.”

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Three-fourths of surveyed advisers expect some of their clients to work past the age of 65. The largest chunk of advisers (33%) expect one-quarter to half of their client base to work beyond the traditional retirement age.

The overwhelming majority of surveyed advisers (84%) do not think the government should mandate employee and employer participation in a 401(k) program.

Despite the toll the markets have taken on client portfolios, many advisers seem confident in their business. While few advisers said they were “highly confident” in the economy or the market, most are highly confident (51%) about their practice, although that is a slight drop from the Brinker Barometer taken in the fall (see “Advisers Remain Confident—Especially about Business“).

The majority (61%) of surveyed advisers said the disruptions in wirehouses and other financial institutions are a benefit to new client acquisitions.

The Brinker Barometer was conducted online by Brinker Capital in February. Results are based on responses from 266 advisers affiliated with insurance companies, independent broker/dealers, and singe-person practices.

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