Deschenes will oversee the annuity business line, working with the company’s marketing, actuarial and distribution departments. He will begin this new role on June 8, 2009, according to a press release.
Deschenes joins Sun Life from MassMutual Financial Group, where he served as senior vice president and chief marketing officer for the Retirement Income Group. Prior to joining MassMutual, Deschenes served as executive vice president for Fidelity Investments.
“Steve is a proven leader with a successful 23-year track record in setting strategic direction and driving results in highly competitive markets,” said Wes Thompson, President, Sun Life Financial U.S., in the announcement. “The challenging economic environment is increasing consumer awareness of the need for retirement income solutions….”
Deschenes graduated Magna Cum Laude from Harvard University with a BA in Psychology and Social Relations.