2026 PLANADVISER Retirement Plan Adviser of the Year
Closing the Coverage Gap — MEPs/PEPs

Kevin Price

Advisor, Insight Financial Solutions, a GRP member firm

FINALIST

Business at a Glance

Total DC retirement plan assets under advisement $669M
Median plan size (assets) $16M
Number of plans advised 44
Total participants served 8,800
Primary client segment (micro/small/mid/large, nonprofit, public, etc.) We work in the micro to mid-market, generally, serving clients with 10 to 500 employees. Our clients are mostly small to midsize businesses and local nonprofits.
Firm structure (independent / RIA / broker-dealer / bank / insurance / part of larger advisory; if applicable, name parent) Independent, affiliated with GRP and LPL Financial
Geographic footprint (local, regional, national, multi-national) We operate between Denver and Salt Lake City with most of the plans we service in our local area of Western Colorado.

PLANADVISER: How has your retirement plan practice evolved over the past three to five years? What strategic decisions most changed your growth trajectory or client impact?

Price: Over the past several years, our retirement plan practice has become more intentional, structured and process‑driven. We invested in a repeatable service model for plan sponsors and a more disciplined participant engagement model, ensuring employers receive consistent fiduciary support, while employees benefit from practical education and personalized, one-to-one guidance.

We also strengthened our governance framework by clarifying roles, documenting decisions and standardizing reporting so that committees can run efficient meetings and demonstrate a prudent process. The biggest driver of client impact has been turning “best practices” into an operating system with clear agendas; data that lead to decisions; and follow‑through on participant‑facing actions between meetings.


PLANADVISER: What differentiates your team in a crowded advisory marketplace today?

Price: Our team stands out because we deliver a hands‑on operational partnership and meaningful participant support in a way small and mid‑market plan sponsors rarely experience. We translate complex fiduciary and investment issues into concise, sponsor‑ready insights that drive faster, more confident decisions.

Additionally, we operate as an extension of our clients’ internal teams to assist with managing workflows, coordinating with recordkeepers and proactively identifying risks and cost‑saving opportunities before they surface. In parallel, we provide personalized, one-to-one guidance to participants, helping them navigate retirement readiness, savings strategies and investment decisions with clarity and confidence.

We also provide every plan with a custom retirement plan resource portal (Venrollment) that serves as a central hub for plan-related information, educational content, key forms and contacts, benefit details and tools participants use to take action. This resource allows employees to quickly find answers and stay engaged with their retirement plan benefit.


PLANADVISER: Why should advisers play a leadership role in expanding retirement coverage through MEPs and PEPs? What is at stake for employers and workers?

Price: MEPs and PEPs remove real barriers like time constraints, perceived complexity and uncertainty about fiduciary responsibilities that can overwhelm smaller employers. Advisers are uniquely positioned to lead because we can translate the rules into practical decisions, help employers compare single‑employer versus pooled solutions, and set realistic expectations for governance and cost.

For employers, what’s at stake is their ability to recruit and retain talent while offering a benefit that fits their administrative bandwidth. For workers, it’s access to an easy way to save, the potential for employer contributions and a structure that supports staying invested over time.

Pooled arrangements can also improve outcomes by standardizing plan design and participant communications across adopting employers, allowing advisers to focus on participant outcomes while ensuring the sponsor’s processes remain prudent and well‑documented.


PLANADVISER: How does your MEP/PEP service model differ operationally and strategically from single‑employer plans?

Price: Operationally, pooled plans require tighter coordination across parties and a stronger emphasis on standardization. Our role shifts toward upfront fit analysis and onboarding discipline, educating adopting employers on what is centralized versus what remains their responsibility, and creating a consistent cadence for reporting and participant communication across the group.

Strategically, we view MEPs and PEPs as a way to ease administrative burdens and reduce costs for smaller employers, while maintaining a prudent governance process. The advisory focus becomes less about building a unique one‑off plan and more about delivering repeatable outcomes at scale with streamlined implementation, clear sponsor touchpoints and participant engagement that are consistent across adopting employers.