Advisory M&A News – 12/10/2025

Creative Planning Acquires $900M AUM Marshall Financial Group

Creative Planning LLC, a registered investment adviser, announced on Tuesday the acquisition of Marshall Financial Group, an RIA based in Doylestown, Pennsylvania. The transaction adds 13 employees and more than $900 million in assets under management to Creative Planning.

Marshall Financial offers integrated financial planning, including investment, cash flow, risk management, estate and education planning, along with charitable giving, tax minimization and other services.

Mary Beth Gray at Kleinbard LLC served as Marshall Financial’s legal counsel, and DeVoe & Co., an investment bank and consulting firm to RIAs, represented Marshall Financial in the transaction.

Creative Planning and its affiliates have more than $390 billion in combined assets under management and advisement across all 50 states and 90 countries as of September 30.

South Carolina Firm Joins Osaic

Sanders Wealth Management, an independent wealth management firm, has joined the Osaic Inc. network, transitioning away from Cetera.

The South Carolina-based firm is led by President Nathan Sanders and oversees approximately $220 million in client assets.

Sanders Wealth Management specializes in creating personalized retirement and estate planning strategies, with more than 50 years of combined experience, according to the firm. By joining Osaic, the team gains access to an expanded technology platform, broader investment solutions and a suite of resources designed to strengthen both client service and operational efficiency.

Sanders Wealth Management joins a growing list of independent firms aligning with Osaic,  including Soundview Financial Group, Four Pillars Investment Management and Gallagher Financial.

Osaic is a portfolio company of Reverence Capital Partners supporting approximately 11,000 financial professionals.

Prudential Advisors Welcomes $550M Raymond James Adviser Team

Prudential Advisors, the retail arm of Prudential Financial Inc., acquired Premier Planning Partners.

The Mishawaka, Indiana-based, all-female firm oversees more than $550 million client assets and is led by Managing Partners Michele Bryant and Marcia Kamiak. It includes Financial Advisers Karen Carnes and Allison DeStefano and Senior Registered Client Associate Angel Warner. The firm joins Prudential Advisors from Raymond James Financial.

A full-service wealth management practice, Premier Planning Partners focuses on professional women, small business owners and financial windfall recipients. 

“[Prudential Advisors’] modern infrastructure, technology suite, marketing services and business development support will allow us to grow our brand in Indiana and beyond,” Bryant said in the announcement. “Prudential’s client-first, values-driven culture was a perfect fit with our practice.”

The addition of Premier Planning Partners continues the 2025 momentum for Prudential Advisors. The firm has welcomed new financial advisers representing more than $3 billion in client assets and increased adviser headcount by nearly 9%, according to the announcement.

Procyon Adds OLV Investment Group

Procyon Partners, an independent registered investment advisory firm, acquired a wealth management firm, OLV Investment Group, with more than $500 million in client assetsand with offices in Michigan and Texas.

The acquisition, Procyon’s largest to date, adds seven new advisers and brings the company’s total assets under management to nearly $9 billion.

“By joining forces with OLV, we are extending the reach of our platform to new regions and clients with evolving financial needs,” said Procyon CEO Phil Fiore in a statement.

Procyon is a partner within the Dynasty Financial Partners Network of independent wealth management firms.

CenterBridge Planning Group Joins Independent Financial Partners

Independent Financial Partners added a five-adviser team overseeing more than $700 million in client assets from Commonwealth Financial Network, as CenterBridge Planning Group joins the Tampa-based firm in one of IFP’s largest single-team transitions to date.

Led by Advisers Jeff McCabe, Pat Mahardy, Joe Lazzaro, Brent Schleicher and Andy Burr, CenterBridge has offices in Syracuse, Lockport and Buffalo, New York. The team offers comprehensive financial planning, retirement and estate strategies, investment management, insurance solutions and business and tax planning.

According to the announcement, IFP’s open-architecture environment and flexibility were decisive factors in CenterBridge’s move.

Waverly Advisors Acquires Forefront Wealth Management

Waverly Advisors LLC, a registered investment adviser that specializes in investment management, financial planning and wealth management solutions, acquired Forefront Wealth Mangement, a wealth management firm located in Malvern, Pennsylvania. Forefront has offered comprehensive financial planning, investment management and retirement plan consulting in its community since 2018.

Carl Schultz, Forefront’s CEO and CIO, will join Waverly as a partner and wealth adviser. The entire Forefront team joins Waverly, increasing Waverly’s assets under management by approximately $257 million as of June 30.

The transaction closed on December 5. Financial and legal terms of the deal were not disclosed.

Waverly managed approximately $29.9 billion in assets as of December 5 and offers collaborative investment, tax, estate and financial planning services.