A New Adviser Focus at T. Rowe Price

Heidi Walsh, who has headed up T. Rowe Price’s strategic marketing efforts, will now turn her focus to consultants and advisers.

Recognizing the evolving role of advisers, T. Rowe Price is creating a new position within its sales team focused on both advisers and consultants. Heidi Walsh will lead this effort and be moving to the firm’s Sales team as the Director of Consultant/Advisor Relations. Walsh, who has been with T. Rowe Price for more than a dozen years, will report to John Galateria in her new role.

John Doyle will assume direct leadership of Walsh’s former team, RPS Strategic Marketing, on an interim basis.