2023 RPAY – Steven Scott, RSG Advisory


Business at a Glance as of 12/31/22

  • Plan assets under advisement: $1.1 billion
  • Median plan size (in assets): $6.5 million
  • Plans under administration: 176 qualified plan clients and 213 adopting employers in the isolved Pooled Employer Plan
  • Total participants served: 15,112

PLANADVISER: Tell us about your practice and how you got into advising retirement plans.

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Scott: I started in the business right out of college in Boston in 1995. At that time, 401(k)s were just starting to really take off, and employee education was a relatively new concept. I worked at State Street Global Advisors and focused on the large market, where I supported sponsors such as Boeing, Chevron, the State of Michigan and Kodak.


PLANADVISER: How is your team/process/structure unique? How has it evolved? Where will you be in five years?

Scott: We are a large plan consulting practice that brings professionalism, specialists’ skill set and fiduciary process to the smaller end of the market, as well as to our core market clients. Having a TPA division was the special sauce in the past and remains very relevant, but in addition, now we have aggressively moved into the PEP space to address this underserved but growing market.


PLANADVISER: As a retirement plan adviser, what do you take the most pride in?

Scott: We are still truly independent. We do not have a large personal wealth management practice; we do not do other benefits or have diluted ownership. We are a truly independent and bootstrapped consulting firm that does not have to modify our service model for investors; everything is done with the client interest as the core driver.


PLANADVISER: How do you grow your business? What changes to your practice or service model are you planning for 2023 or 2024?

Scott: The commitment and belief as we started to feel that the Secure Act was coming a few years back changed our approach. Today we are a 3(38) on two national Pooled Employer Plans and do direct adviser support to 213 underlying adopting employers. This growth is actually increasing, and we have a new PEP we will be “relaunching” in May. These have really been focused on bringing new sponsors and participants into the retirement plan space.


PLANADVISER: What challenges do you think the retirement plan industry faces and what role do you have in addressing and confronting those challenges?

Scott: Everyone wants benefits expansion. Auto-features work and, I believe, will eventually became a federal mandate for all plans (and obviously new ones as of 2025). But this will create a lot more consulting to reevaluate plan design and benefit models. All of this will happen at a time when fee compression remains a major issue. The PEPs, we believe, will be a much more cost-effective way to serve this market. In addition, we are expanding segmentation, trying to leverage more technology and video training.


PLANADVISER: Why do you feel that retirement plan advisers should get involved in the expansion of the DC retirement plan system to cover more types of employers and employees?

Scott: Everyone wants a massive plan with meaningful revenue on Day 1. But as we all chase and fight for those clients, the fact is that the market is well cared for and well handled. We believe that we are the primary advisory support for most of our participants. Most Americans need help, and [Washington,] D.C. is making it very evident that the avenue where they expect that help to come from is in the qualified plan arena. So revisiting models to play in this space is both opportunistic and essential.


PLANADVISER: What are the biggest challenges preventing the broader delivery of tax-advantaged retirement savings opportunities in the workplace, and how might these be solved?

Scott: Overcomplicating solutions is not the approach we want. There are many good ideas in ERISA and recent legislation like the Secure Act and Secure 2.0 Act. But it is often seen as confusing and burdensome to small business owners. This is worsened with so many plans being serviced by non-specialist brokers and benefit advisers. It would be nice to have more clarity on legislation from governing bodies such as the DOL and the IRS sooner. In addition, safe harbor choices should be expanded, and a national mandate would level-set and take away the state mandate confusion.

2023 RPAY – Jake Daly, Newfront Retirement Services


Business at a Glance as of 12/31/22

  • Plan assets under advisement: $173 million
  • Median plan size (in assets): $5.6 million
  • Plans under administration: 33
  • Total participants served: 11,350

PLANADVISER: As a retirement plan adviser, what do you take the most pride in?

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Daly: As an adviser, I take most pride in being the backstop for my clients. Oftentimes I find that advisers lost sight of the fact that our clients have full-time jobs which keep them quite busy, with the 401(k) plan only a small component of their daily lives. 401(k) plans present great complexity for our clients at times, and it is not rare that compliance and regulatory-related happenings occur almost daily, when a client needs me and my team to support them on the proper handling of those situations. I often joke with my clients that I am a full-time adviser and a part-time lawyer who didn’t go to law school. While of course there is no truth in this statement, the point is well made that we, as advisers, have big jobs to do, and our clients depend upon us and our teams to support them and help them navigate the never-ending gray matter that exists within our business.


PLANADVISER: How do you grow your business? What changes to your practice or service model are you planning for 2023 or 2024?

Daly: I grow my business typically through referral, whether that is from current and prior clients, other sales professionals in peripheral lines of business (employee benefits / property & casualty) or from my industry partners (ERISA attorneys, auditors, HR consultants, etc.). While I am not expecting great change in my practice or the way in which my team services clients, we have been very focused on continuing to sharpen the knife, so to speak, within our 401(k) audit-related support, financial wellness capabilities and iterating our existing reports that benchmark clients’ plan provisions, plan investments and plan fees to not only our clients, but also to identified peers and competitors.


PLANADVISER: What challenges do you think the retirement plan industry faces and what role do you have in addressing and confronting those challenges?

Daly: I do believe that we are starting to see headwinds at a macro level within the economy, which is creating great uncertainty for the participants in our clients’ retirement plans. This uncertainty oftentimes leads to irrational participant behavior, and it is up to us as advisers to ensure we are staying in front of our clients to build a thoughtful and intentional engagement strategy for participants to ensure they have the tools in their tool belt to make informed decisions around their retirement accounts. I also believe that a major gap in our industry today is the ability to create thoughtful and well-designed 401(k)/retirement programs for small business clients. Oftentimes, what solutions do exist today lack flexibility and customization to meet the needs of the business. While the existing solutions provide cost efficiency, I find that as an adviser, I am trying to often fit a square peg in a round hole for my small business clients that are now state-mandated to stand up a retirement program or to adopt the state’s program. We need to challenge ourselves as an industry to drive innovation, particularly with the major enterprise recordkeepers, and to ensure that our small business clients can create well-designed, thoughtful, fee-efficient and technologically advanced retirement programs for their employees without seeking to remove the adviser from the equation.


PLANADVISER: How do you go about moving from words and ideas to action when it comes to addressing the lack of diversity in the financial advisory industry?

Daly: I show up as my unique self, first and foremost. I am proud of the diversity and experience which I bring to our industry, particularly as a veteran and as a member of the LGBTQ+ community (I am a gay man and have been with my husband for 12 years). I have found over the years that showing up and being visible has not only provided a voice to those who do not have the same courage to be visible, but has provided comfort for those same folks to see that it is possible to flourish in this business while being a member of an underrepresented group. I co-founded and currently co-lead Newfront’s LGBTQ+ employee resource group and continue to lead the strategy for our LGBTQ+-centric DE&I efforts internally, as well as our efforts within our surrounding community. I am also currently leading Newfront’s first submission of the Corporate Equality Index, which is led by the Human Rights Campaign, as Newfront strives to be recognized as among LGBTQ+ best places to work. I also take great pride in volunteerism, as well as donating and raising funds for LGBTQ+-centric causes and other DE&I and community-related causes that I am passionate about. I also serve as an associate board member with the Insurance Industry Charitable Foundation and am a board member of Stonewall Golfers, the largest LGBTQ+ golf association in the country.


PLANADVISER: What are some of the benefits that an equitable and inclusive culture bring to a firm and its people?

Daly: DE&I represents safety and empowerment in the workplace; when colleagues feel safe in the workplace, they are empowered to be stronger, more confident individuals who are enabled to take control of their own success and do the best work of their lives. Not only does an inclusive culture drive results for the organization, but it also drives results for our clients and their organizations. An inclusive culture also gives us the ability to broaden our search and reach within the financial services talent pool. We are very focused on sourcing talent within areas that have historically been shown to have large populations of underrepresented groups. We want our organization to look like the community and world that surrounds us.

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