2022 RPAY – Ken Catanella, UBS Financial Services


Business at a Glance as of 12/31/21

  • Plan assets under advisement: $4.6 billion
  • Median plan size (in assets): $100 million
  • Plans under administration: 24
  • Total participants served: 48,014

PLANADVISER: Tell us about your practice and how you got into advising retirement plans.

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Catanella: Our team, The Catanella Institutional Consulting Team, provides access to high quality institutional advice tailored to reflect our clients’ specific needs, philosophy and mission. We focus on 401(k) and deferred compensation plan institutional consulting. Our team has approximately $4.6 billion in current client assets under management including S&P 500, NYSE multi-national corporations, hospitals, private equity firms, law firms and private and family-owned businesses.

Our client plan assets range from $40 million to $1 billion. In the early 90’s I recognized the growing impact and popularity of 401(k) plans in saving for retirement. Equally important, I recognized the need for customed institutional services for plan sponsors in the area of fund performance and due diligence and individual participants in the area of customed education and communications. I opened my first two 401(k) plans in 1993 and 1994. Both of these plans are still my clients today.

 

PLANADVISER: How is your team/process/structure unique? How has it evolved? Where will you be in five years?

Catanella: Our structure is unique in three ways.

1. Unlike many other institutional consulting teams, our median account size is $100 million, leading us to service a limited number of clients with a high level of institutional consulting services. We have no individual client business and focus solely on 401(k), deferred compensation plans and the UBS Wellness Program for participants, therefore giving our undivided attention to each of our plan sponsors.

 2. Our manager and fund research is unique in that, along with the typical research provided by independent outside services such as Morningstar Institutional, MP Stylus and our own UBS Fund Research Department, we also provide an additional layer of fund due diligence with our team’s in-house institutional research analyst and onsite or virtual meetings with fund managers. When completed we then provide a full summary of our findings in writing to the plan sponsor investment committee, documenting a written prudent process of our and their fiduciary obligations. This extra layer of due diligence is always used if a fund is placed on watch, termination or replacement.

3. Plan sponsor and participant communication during unusual times of crisis and volatility, for example during the 2008 Financial Crisis, the March 2020 outbreak of COVID-19 and the recent Russian/Ukrainian War. We invited plan sponsors, members of the investment committee and their participants to listen in to a direct conference call with senior Members of the UBS chief investment research department. These timely calls are vitally important to not only explain the historical nature and implications of the current events effecting the markets but also to help participants understand better and to remove some of the emotions and helping them avoid making a decision that will negatively affect their long-term performance.

Our goal in five years is to continue our path of selecting and servicing a limited number of clients and add an additional team member once we reach 30 plans. We also have in place a succession model as certain members of the team may wish to consider and pursue retirement.

PLANADVISER: As a retirement plan adviser, what do you take the most pride in?

Catanella: As a recently chosen committee member of the UBS of Americas 401(k) and Pension Committee covering over 30,000 participants nationwide, I understand the responsibility and liability faced by each of our plan sponsor clients. In our institutional consulting role as a 3(38) and 3(21) fiduciary, we offer client-centric guidance backed by the resources of a global financial investment firm. In our consulting role, we provide objective advice and creative strategies to address any and all complex situations. I take enormous pride in being there for each and every plan sponsor, investment committee member and participant in helping to educate and answer any and all questions and concerns they may have especially during times of crisis and volatility.

 

PLANADVISER: Please tell us about an important experience you have had while getting involved in your local, regional or global community.

Catanella: When I first was introduced to Challenger Baseball, I was visiting my son in California at my grandson’s little league baseball game, when I noticed some very loud and excited cheering going on at an adjacent field. Wandering over to the other field I saw a man on one knee pitching underhand to a child. Asking who were the participants I was told it was a special needs baseball program named “Challenger Baseball” for children with autism, down syndrome and other special needs and disabilities.

What I continued to see that day was the joy and happiness of not only the children but the parents watching. I was so moved beyond words with the joy I had witnessed that when I went home, I went straight to my hometown’s recreational department and asked if I could donate and sponsor a Challenger Baseball Program for our local special needs children. Five years later, we continue to run our own Challenger Baseball Team in our Moorestown Community. Games typically last an hour and are played on standard little league baseball fields so that participants can enjoy playing on the same fields as other little leaguers in the community.

All levels of play are welcome from kids who never held a bat to returning players. A regular sized baseball is used but is soft and rubbery. Everyone plays the field, bats and gets on base. Buddies are available to assist with batting, base running and field play, if needed. The daily struggles of these children and parents go beyond what most of us can truly understand. Something as simple as hitting a baseball just like everyone else, brings so much joy and a sense of accomplishment to the children and families. But equally, the joy I feel in my heart when I see a child hit the ball and run to first base, with the assistance of a buddy laughing and jumping for joy, is the greatest reward I could ever ask for. They are all a blessing to me!

 

PLANADVISER: What advice can you give to your industry peers about developing a successful philanthropic or charitable vision for a firm?

Catanella: As we all know giving is better than receiving and giving with the heart and the joy it brings to those less fortunate is immeasurable. But it takes more than giving money. It takes the same effort that you used to build your own successful business. Rolling up your sleeves and being involved with passion and dedication and understanding who you’re dealing with and what they are going thru and how you can make an impact not only on their lives but your own. Don’t wait if you see a need that your passionate about. The reward is absolutely life changing. It sure was for me!

2022 RPAY – Christopher Jamail, TCG – Trusted Capital Group


Business at a Glance as of 12/31/21

  • Plan assets under advisement: $4.25 billion
  • Median plan size (in assets): $5 million
  • Plans under administration: 1,000
  • Total participants served: 800,000

PLANADVISER: Tell us about your practice and how you got into advising retirement plans.

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Jamail: The firm actually was established as a consulting firm with a prominence in governmental and non-profit plans. The founders spent the first several years working with organizations to help them design their plans, issue RFPs to select vendors, and general oversight. It was at this time it was recognized just how high cost and bad the responses were, so the company shifted away from one time consulting arrangements to ongoing advisory relationships. It was there that TCG could really continue to expose bad actors and impact change for its clients.

 

PLANADVISER: How is your team/process/structure unique? How has it evolved? Where will you be in five years?

Jamail: We designed our unique team structure around having someone to support the boardroom and the breakroom. We have an advisor or consultant assigned to work with the plan sponsor investment committee, whose skill set is focused on plan level issues such as plan design, fiduciary responsibilities and investment oversight. We then have a specialist whose responsibility, and training, is geared towards financial education and participant-level advice.

The model has evolved over the years from the generalist advisor that was responsible for all activities within the plan. It wasn’t that talented people weren’t in this role and couldn’t handle all aspects, but it was slower to scale and ultimately we want people to do what they are best at. The reality is some people are better at plan level activities, and others are better working with individuals.

In the next five years we will continue to see the further evolution of the team model. While I’m not exactly sure what that looks like, I don’t think we will go back to the single advisor for the entire plan.  Not only has the workforce and workplace changed during the recent pandemic for our clients, but it has also changed for advisors, and we need to adapt too. We certainly can continue to embrace technology, but there is a large part of the population, and employers themselves, that lives on the analog side of the digital divide.

 

PLANADVISER: As a retirement plan adviser, what do you take the most pride in?

Jamail: I take the most pride in improving outcomes, for both participants and plan sponsors. More specifically, when you see the individual realize the result of the hard work and investment they have made. For a plan sponsor and investment committee, sometimes we forget these are individuals that may not have an investment background, and they are there because they care about their employees and peers. It takes dedication and effort to not only put a plan together, but to consistently meet, discuss ongoing issues or new trends, and then to work the plan. It feels impactful when all of these come together. Everything we do is a process, not a product.

 

PLANADVISER: How do you grow your business? What changes to your practice or service model are you planning for 2022 or 2023?

Jamail: Like many others we embrace technology to support growth and scale, but we support it with a human element. I think in 2022 and into 2023 and beyond, we will continue to see the advancement of technology specifically to our infrastructure and the integration for the improvement of the client experience. As we grow, we may look to continue to evolve our service model to create more specialists. Many years back the Advisor was responsible for every aspect of the plan from boardroom to breakroom. Then we added participant specialists who more effectively spend their time with that work so the Advisor can focus on plan level responsibilities. In 2020 we then added financial coaches to even more specifically focus on all employees, not just plan participants, as financial empowerment is a significant focus for our firm.

Additionally, a few years back we launched TeleWealth, a platform that allows our plan participants to more easily schedule appointments and connect with our financial advisors across the country. We have seen tremendous growth in usage whether this results in a video or traditional phone call to help meet the needs of the employee.

 

PLANADVISER: What challenges do you think the retirement plan industry faces and what role do you have in addressing and confronting those challenges?

Jamail: At the end of the day financial conversations are personal and emotional – whether you are talking to a plan sponsor or plan participant. They both have fears, worries and concerns about whether they are doing it right. Fintech is making a difference, and as new technology continues to emerge and develop, we must remember the emotional component of our business. When you look at the industry through the lens of education, advice and solutions you see that we have decades of experience and have become pretty efficient with general participant education. With fintech having another blockbuster year with fundraising, there will continue to be an abundance of solutions coming to the marketplace. What we can’t forget about is the middle, and what most plan sponsors and participants need most, and that’s advice and conversation.

We also must become more inclusive in our financial conversations. Overall plan health success is when you focus on the entire range of employees and helping those from surviving to thriving. We have made tremendous strides with financial wellness initiatives, but I still see too many advisors and employers wanting this to be a retirement plan participant benefit only without access to tools and coaches for everyone.

 

PLANADVISER: Please tell us about an important experience you have had while getting involved in your local, regional or global community.

Jamail: Many years ago I was giving a retirement presentation to a group of cafeteria staff at an urban school district. It was a smaller group and included older and younger employees. At one point we are talking about the minimum amount someone can afford to save when one of the older ladies told the group they need to start early even if it is the minimum. She continued with how she had put away $25 a paycheck and now had a couple thousand dollars. Another lady commented how she had been at the district for years and no one had ever come down to speak with them. 

It was this comment that people had been ignored, and at the same time they cared very much about their families that I remember. This is why I try to stay away from the phrase financial literacy, as I believe it ultimately labels people as illiterate.  If you actually have a conversation with someone, you will realize most are very literate in the financial world to which they have been exposed. Our financial gap is 100% limited by our exposure.

 

PLANADVISER: What advice can you give to your industry peers about developing a successful philanthropic or charitable vision for a firm?

Jamail: If you are looking to set a philanthropic or charitable vision for your firm, as a leader you should help point everyone in the direction of the north star, but ultimately it is the team that accomplishes it. Set the meeting and then listen to what’s important to your team. A few years back we created an internal committee made up of employees at all levels of the organization, and their goal was to make sure as a company we took care of employees and their needs. In addition to purely internal activities, it was encouraged to consider fundraising and volunteer opportunities. From there it was no longer a top down initiative, but everyone brought ideas to the table that they cared about. Our employees have been very generous in creating back to school supply drives, raising money for other charities, food drives, fun-runs and more.

Another piece of advice is it takes dedicated action to make the vision realized, and you can’t fake passion for long. When our partners decided to financially support the startup of a non-profit focused on financial empowerment, it wasn’t anything any of us had done before. Donating to a charity, and creating a charity are definitely different activities. As a team, we’ve spent countless hours researching legal aspects, creating awareness and fundraising, learning how to create non-profit budgets (which trust me are very different), grant writing, establishing advisory boards, and the list continues. If it wasn’t for the dedication by everyone, and the belief that we are making a difference, then it would still be only a vision.

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