2019 RPAY – The Beacon Group at Morgan Stanley

If you ask advisers in The Beacon Group at Morgan Stanley, the biggest retirement challenge facing individuals is “staring down age 60-plus” and realizing they have not saved enough. In fact, this was the very reason Noel Wolfe, principal and corporate retirement director, began working in the financial services industry in 1997. Wolfe watched his mother raise two children on her own while working two jobs and attending law school, leaving her with no time or resources to get on track for retirement. As a result, she had to keep working and play savings catch-up into her 70s.

“Employees are expected now to pay for living expenses, a larger portion of health care expenses, day care needs, college needs, elder care needs and retirement,” says Wolfe, who with the rest of the group is based in Blue Bell, Pennsylvania. “It’s a difficult nut to crack, and we, as an industry, don’t provide as much holistic guidance to help.”

Never miss a story — sign up for PLANADVISER newsletters to keep up on the latest retirement plan adviser news.

In cases where an employee is nearing retirement age and has not saved enough, The Beacon Group focuses on the actions that can be taken now to improve the situation, as well as options for rethinking retirement, Wolfe says. If the employee is unable to make a large enough jump in contributions to get on track for retirement, the adviser may use the firm’s voluntary contribution accelerator, with the employee saving more each year until the retirement goal is reached, Wolfe explains.

And sometimes the conversation turns to rethinking retirement, whether this is for the participant to delay it for a few years, work part time in retirement or consider his home equity as a potential retirement asset, Wolfe says.

To keep participants on track, The Beacon Group likes to focus on contribution levels, rather than investment selection.

“People tend to delay decisions, being simply overwhelmed and feeling they can catch up later,” Wolfe says. “Thankfully, the marketplace has evolved somewhat to put the focus on contributions, rather than spending time training employees to be savvy investors.”

To that end, personal consultations, automatic features and options such as target-date funds (TDFs) are critical, he says. Employees who prefer little interaction benefit from raising automatic enrollment to 6%, with increases up to 10%. Other employees, however, prefer personalized attention from the adviser and a plan for how to keep focused on saving, Wolfe says.

Wellness planning is one way to help employees do this, which is why The Beacon Group offers seminars about budgeting, debt management, college savings, Medicare and Social Security. The practice offers Morgan Stanley’s LifeView financial planning tool, which includes testing for sequence of returns, detailed health care spending in retirement and Social Security optimization.

The Beacon Group has worked with some employees for over 20 years and takes pride in seeing the retirement readiness these people have achieved through the relationship. The group seeks plan sponsor clients that are serious about helping their employees retire, rather than just checking the box that they offer a plan, Wolfe says.

“This creates high advocacy from senior workers in any company’s workforce,” he says. “You create some great cheerleaders just by doing your job and carrying your responsibility with serious intent, whatever you are doing.”

Plan sponsor and employee appreciation for its retirement plan services is one of the group’s keys to organic growth, as the firm does not engage in typical marketing or subscribe to prospect lists. When a human resources (HR) employee switches jobs, that person often takes The Beacon Group along, Wolfe says. —Corie Hengst

2019 RPAY – Channel Financial

The advisers at Channel Financial in Golden Valley, Minnesota, believe the retirement industry needs to be more aware of how human beings make decisions in a “noisy world.”

“We live in a very noisy, short-term-oriented world filled with all kinds of misinformation … [T]his short-term-oriented focus can create anxious employees making poor financial decisions,” says Matt Gulseth, a partner in the firm.

Want the latest retirement plan adviser news and insights? Sign up for PLANADVISER newsletters.

On the other hand, less information—as well as a more long-term focus on their retirement future—helps employees and plan sponsors gain confidence. That’s why behavioral economics and behavioral finance research are behind most of the solutions that Channel provides its plan sponsor clients, and the advisory group has made adjustments over the years based on employees’ needs.

“We don’t just use behavioral finance as a marketing buzzword—we live it every day,” Gulseth says.

Many of Channel Financial’s clients have employees who are enduring debt and, as a result, are generally contributing too little to their retirement plan. To help employees remedy this situation, the advisory group provided credit-counseling education, but it quickly learned that employees did not just want to be educated about debt—they wanted help formulating a plan to get out of it. As a result, last year Channel partnered with a nonprofit debt counseling service to help employees reduce their debt and improve credit scores. The service is available to employees on an ongoing basis.

The advisory group measures plan and client success with two main questions. The first: How many employees are on the path to financial dignity? In other words, how many save enough with company contributions to replace the appropriate amount of their income in retirement when including Social Security? The second question, which is related to this, is: How many employees carry credit card debt, live paycheck to paycheck or feel financially stressed?

The team believes these are crucial benchmarks, for one reason because financial dignity and fiduciary duties are interrelated.

“If you are properly addressing an employee’s financial dignity, you are probably addressing your fiduciary duties as a plan sponsor,” says Gulseth. “We communicate this basic philosophy to prospective clients. Some plan sponsors might not agree with our philosophy, and that doesn’t make either of us right or wrong. We just might not be right for each other.”

Using behavioral finance principles, Channel has found that financial jargon and technical data intimidate most people and diminish their confidence when it comes to making decisions. Applying this knowledge, the firm infuses its communications, wellness programs and meetings with messages of affirmation that make people feel good about their current situation, leading to confidence in their financial health.

Learning along the way, Channel Financial has adjusted its education accordingly. Ten years ago, the company provided content-based classes and a wealth of information to teach employees about how to achieve financial wellness. But the advisers added a financial coaching option after realizing most people wanted this specific service.

Many prospective clients fear their fiduciary duties, Gulseth says, which is why Channel helps plan sponsors focus on their employees’ financial dignity and the best ways to achieve this. The individualized attention to participants’ financial wellness improves both the participant and plan outcomes.

The firm also generally benchmarks its clients’ fees annually, in regard to recordkeepers, investment providers and its own fee as investment advisers. In 2008, it was one of the first advisers in the nation to sign a contract with the industry benchmarking tool Fiduciary Benchmarks Inc.

“Our clients prefer to work with an advisory group that is constantly striving to improve the retirement solutions provided to their employees,” Gulseth says. —Corie Hengst

«