ProFunds Taps Kendrick for Marketing Director

ProFunds Group said that Richard Kendrick was recently named managing director, Marketing.

Kendrick, who was most recently with RiverSource Investments, will oversee all marketing operations for ProShares ETFs and ProFunds mutual funds. He reports to ProFunds Group Chairman and CEO Michael L. Sapir, and replaces Steve Cohen, who is assuming new responsibilities as head of ProFunds’ new Strategy Group.

At RiverSource Investments, Kendrick was vice president, Asset Management Marketing, and was responsible for overseeing the retail marketing of over 70 funds with combined assets of some $65 billion. Previously, Kendrick was director, Product and Program Marketing, with Rydex Investments, where he managed the marketing initiatives for more than 100 mutual funds and ETFs. He has also worked with the Corporate Executive Board, Oppenheimer & Co., and Merrill Lynch.

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ProFunds Group includes 76 ProShares short and leveraged ETFs, and 115 ProFunds mutual funds. ProShares, which, according to the firm introduced the first short and leveraged ETFs in 2006.

NFL Alumni Expands Mission to Support Retired Players

NFL Alumni, an organization started 40 years ago to seek pension benefits for the pioneer players of the NFL, will expand its membership and the scope of its activities to emphasize support for retired players in medical and financial need.

In 1967, the alumni group in became a non-profit organization primarily focused in its local chapters on youth activities through its “Caring for Kids” program. As part of the restructuring, NFL Alumni now will focus on key issues affecting retired players such as medical, financial, and post-career counseling, while also continuing to support youth charities, according to a press release from the group.

As an initial step, NFL Alumni has formed an alliance with other retired players and Fourth and Goal, a retired NFL player advocacy organization.

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“We recognize that many retired players haven’t been looking for an independent football organization such as ours to represent their interests,’ said Lee Nystrom, NFL Alumni’s chairman, in the announcement. “We have resources and are ready to do so as a national organization and do even more to address these important needs.’

More information is available at www.nflalumni.org.

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