Product and Service Launches – 6/13/25

Transamerica, SWBC launch pooled plan exchange; Prospera Financial Services and Idea Decanter announce strategic partnership; Datalign introduces an AI-powered geographic expansion engine for advisers; and more.

Transamerica, SWBC Launch Pooled Plan Exchange

Transamerica and SWBC launched the SWBC Retirement Plan Exchange, which will feature two ways employers can offer a retirement plan solution to employees. The options are the Retirement Plan Exchange and the Choice Pooled Employer Plan, a single PEP for which Transamerica serves as the pooled plan provider.

SWBC Wealth Management will serve as financial advisers, while SWBC Retirement Plan Services will offer ERISA 3(38) investment fiduciary services. TAG, a third-party administrator and wholly owned subsidiary of Transamerica, will provide ERISA 3(16) administrative fiduciary services.

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Prospera Financial Services and Idea Decanter Announce Strategic Partnership

Broker/dealer Prospera Financial Services, Inc. announced a partnership with Idea Decanter, a video marketing agency specializing in custom, regulatory compliant video content for financial professionals.

The collaboration brings a turnkey video marketing solution to Prospera advisers without the need for a film crew or complicated setup via access to Idea Decanter’s Idea Kit, a remote video studio. The video packages are fully supported by Idea Decanter’s team of producers and editors, with compliance-ready workflows that align with Prospera’s guidelines.

Datalign Introduces an AI-Powered Geographic Expansion Engine for Advisers

Datalign Advisory introduced GEOs, an AI-powered geographic expansion engine to help financial advisers identify underserved consumers. Using AI and machine learning predictive models, along with a knowledge graph of over 200 million Americans, GEOs can guide advisers to underserved communities and consumers in need of retirement planning, tax strategy, estate planning, and other guidance.

GEOs is available exclusively to fiduciary advisers on Datalign’s platform through the company’s customer service team.

Russell Investments Enters ETF Market with Five Products

Russell Investments launched five active ETFs that give U.S. investors the ability to leverage its open-architecture, multi-manager portfolios in the following strategies: U.S. small cap equity, international developed markets equity, global equity, emerging markets equity, and global infrastructure.

 “Our open-architecture approach brings together leading managers and diverse investment strategies into an ETF wrapper. We’re making it even easier for advisers to deliver sophisticated, active management while spending more time on what truly sets them apart—building stronger client relationships,” said Brad Jung, head of advisor and intermediary solutions for North America at Russell Investments, in a statement.

Vanguard Launches Actively Managed Bond ETF

Vanguard has launched an actively managed exchange-traded fund, which will be managed by the company’s fixed-income group.

The fund, Vanguard Multi-Sector Income Bond ETF, has an estimated expense ratio of 0.3%, providing a 0.18% cost advantage compared with the asset-category average, according to Vanguard.

EBC Financial Group Launches More than 100 ETFs

EBC Financial Group has launched more than 100 U.S.-listed ETFs to its product suite in an offering for its global clients. The new ETFs include funds listed on the New York Stock Exchange and the Nasdaq stock index. The funds will be issued by Vanguard, BlackRock and State Street Global Advisors. The ETF offerings cover several markets and regions, such as the iShares MSCI Brazil ETF and the Vanguard Health Care ETF.

The firm wrote, in a statement, that the fund additions will “serve as both stand-alone trade ideas and complementary instruments alongside EBC’s existing product lineup, enabling advanced portfolio structuring and thematic trading.”

Voya Financial Introduces Parental Leave Planning Tool

Voya Financial is introducing a planning tool, “My Absence Voyage,” designed to help people who are expecting a child to plan their parental leave.

The service provides guidance on what paid and unpaid protections workers have, along with other benefits to consider when making decisions about their absence. The product will use Penguin Benefits, a software–as–service platforms technology, which features up-to-date information about federal and state benefits, as well as a personalized view of employer-specific offerings.

T. Rowe Price Adds 3 Active ETFs to its Lineup

T. Rowe Price has added three sector-based active ETFs to its product lineup: the T. Rowe Price Financials ETF, Health Care ETF and Natural Resources ETF. The additions bring the firm’s ETF lineup to 22 funds. The funds will trade on the Nasdaq and have an expense ratio of 0.44%.

The Financials ETF will invest 80% percent of its net assets in the stock of companies operating in the financial services sector, while the Health Care ETF and Natural Resources ETF will do the same for their respective sectors.

LTX Expands Generative AI Capabilities with BondGPT Intelligence

AI-powered corporate bond trading platform LTX launched BondGPT Intelligence, a new capability that integrates generative AI capabilities directly within trading platform workflows. LTX, which is backed by Broadridge Financial Solutions, said the functionality anticipates users’ queries based on where they are in the investing and trading workflow functionality proactively delivering actionable intelligence.

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